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2025 Marketing Science Service Awards
2025 Guest Associate Editors and Ad Hoc Reviewers
Free Access
2025 Guest Associate Editors and Ad Hoc Reviewers
Pages:iv–vi
Published Online:March 25, 2026
Frontiers
Frontiers: Content Quality Provision and Welfare Implications of Digital Platform Commission Fees
Pages:249–257
Published Online:December 5, 2025
Special Section of Marketing Science on Digital Platforms in Marketing Science
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection
Pages:258–279
Published Online:January 14, 2026
Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
Pages:335–358
Published Online:November 19, 2025
Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare
Pages:359–385
Published Online:February 23, 2026
Open Access
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading
Pages:386–427
Published Online:April 28, 2025
Research Articles
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
Pages:428–448
Published Online:May 16, 2025
Exploring Peer Effects Associated with User Retention in a Socially Connected Business
Pages:449–471
Published Online:July 7, 2025
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools
Pages:472–489
Published Online:August 1, 2025
