Research Articles

Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising

Pages:893–912

Published Online:May 5, 2026

https://doi.org/10.1287/mksc.2024.1130

Consumer Impatience, Technological Innovation, and Market Structure

Pages:913–929

Published Online:June 4, 2026

https://doi.org/10.1287/mksc.2024.0885

Open Access
Privacy-Preserving Data Fusion

Pages:930–953

Published Online:April 1, 2026

https://doi.org/10.1287/mksc.2023.0068

Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach

Pages:954–974

Published Online:April 21, 2026

https://doi.org/10.1287/mksc.2024.1090

The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace

Pages:975–991

Published Online:April 27, 2026

https://doi.org/10.1287/mksc.2024.1228

Talking Without Speaking: Paid Trolls on Social Media and Court Decision

Pages:992–1012

Published Online:April 29, 2026

https://doi.org/10.1287/mksc.2024.0679

Optimizing Reserve Prices in Display Advertising Auctions

Pages:1013–1037

Published Online:May 6, 2026

https://doi.org/10.1287/mksc.2023.0002

An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets

Pages:1038–1064

Published Online:May 12, 2026

https://doi.org/10.1287/mksc.2023.0487

Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?

Pages:1065–1084

Published Online:July 2, 2026

https://doi.org/10.1287/mksc.2023.0029

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:September 11, 2026

https://doi.org/10.1287/mksc.2026.eb.v45n5

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