Data Disclosure and Replication Policy

The primary objective of the policy is to ensure that Marketing Science papers are replicable. Broadly speaking, the policy requires that upon acceptance of a paper by Marketing Science, the author(s) of the paper must submit the data and estimation codes used in the paper. The journal will make these files available on its website to scholars interested in replicating accepted papers’ results. The complete policy is published in the January-February 2013 editorial and can be downloaded here.