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Online Databases
Market Dynamics and User-Generated Content About Tablet Computers
Xin (Shane) Wang, Feng Mai, Roger H. L. Chiang
Volume 33, Issue 3, May–June 2014
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The ISMS Durable Goods Data Sets
Jian Ni, Scott A. Neslin, Baohong Sun
Volume 31, Issue 6, November–December 2012
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The database has been retired by the authors.
The Evolving Social Network of Marketing Scholars
Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremersch
Volume 29, Issue 3, May–June 2010
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The IRI Marketing Data Set
Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela
Volume 27, Issue 4, July–August 2008
A new data set available to academic researchers comprised of store sales and consumer panel data for 30 product categories. The store and consumer panel data contain 11 years (2001-2011) of product sales, pricing, and promotion data for all items sold in 47 U.S. markets.
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Access the IRI Database — Technical Appendix (a)
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The data set is maintained by IRI. Any fees charged by IRI for the distribution of the data will be used for the continual maintenance and updating of the data. Grants to cover IRI's fees (for those who need it) are available through the INFORMS Society for Marketing Science. When citing one of these data sets, please credit the paper as it appeared in Marketing Science.
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