Special Issues

Digital Platforms in Marketing Science
Volume 45, Issue 2, March–April 2026
Tat Chan, Puneet Manchanda, Olivier Toubia, Hema Yoganarasimhan, Guest Editors

Marketing Science on Diversity, Equity and Inclusion
Volume 45, Issue 1, January–February 2026
K. Sudhir, Olivier Toubia, Catherine Tucker, Guest Editors

Marketing Science and Health
Volume 39, Issue 4, May–June 2020
Kusum Ailawadi, Tat Chan, Puneet Manchanda, K. Sudhir, Guest Editors

Consumer Protection
Volume 39, Issue 1, January–February 2020
Avi Goldfarb, Ginger Jin, K. Sudhir, Guest Editors

Marketing Science and Big Data
Volume 35, Issue 3, May–June 2016
Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Guest Editors

Emergence and Impact of User-Generated Content
Volume 31, Issue 3, May–June 2012
Peter S. Fader, Russell S. Winer, Guest Editors

Special Classics Issue
Volume 27, Issue 1, January–February 2008
Steven M. Shugan, Guest Editor

Marketing Science and the Internet
Volume 19, Issue 1, February 2000
Donna L. Hoffman, Guest Editor

Managerial Decision Making
Volume 18, Issue 3, August 1999
Berend Wierenga, Gerrit H. Van Bruggen, Richard Staelin, Guest Editors

Empirical Generalizations in Marketing
Volume 14, Issue 3(supplement), August 1995
Frank M. Bass, Jerry Wind, Guest Editors

Available Issues