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Introduction to the Special Issue on Managerial Decision Making
Pages:195–195
Published Online:August 1, 1999
Research Article
Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management
Pages:208–229
Published Online:August 1, 1999
“Do the Right Thing:” Diverging Effects of Accountability in a Managerial Context
Pages:230–246
Published Online:August 1, 1999
Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
Pages:247–273
Published Online:August 1, 1999
A Decision Support System for Planning Manufacturers' Sales Promotion Calendars
Pages:274–300
Published Online:August 1, 1999
PromoCast™: A New Forecasting Method for Promotion Planning
Pages:301–316
Published Online:August 1, 1999
The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications
Pages:317–332
Published Online:August 1, 1999
SilverScreener: A Modeling Approach to Movie Screens Management
Pages:352–372
Published Online:August 1, 1999
Development and Implementation of a Segment Selection Procedure for Industrial Product Markets
Pages:373–395
Published Online:August 1, 1999
Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television
Pages:396–416
Published Online:August 1, 1999
Commentary on “Industrial Pricing: Theory and Mangerial Practice”
Pages:455–457
Published Online:August 1, 1999
Response to the Comments on “Industrial Pricing: Theory and Managerial Practice”
Pages:458–459
Published Online:August 1, 1999
