Response to the Comments on “Industrial Pricing: Theory and Managerial Practice”
Published Online:1 Aug 1999https://doi.org/10.1287/mksc.18.3.458
References
- , Devinney Timothy M. Can we have rigor and relevance in pricing research. Issues in Pricing: Theory and Research (1988) (Lexington Books, Lexington, MA) 337 359 Google Scholar
- Pricing: Making Profitable Decisions (1990) (McGraw-Hill, New York) Google Scholar
- Four components of effective pricing. Indust. Marketing Management (1990) 19 321 329 Crossref, Google Scholar
- The Strategy and Tactics of Pricing (1995) 2nd ed. (Prentice Hall, Englewood Cliffs, NJ) Google Scholar

