Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
Published Online:1 Aug 1999https://doi.org/10.1287/mksc.18.3.247
References
- Getting the most out of advertising and promotion. Harvard Bus. Rev. (1990) 68 May–June 50 60 Google Scholar
- An implemented system for improving promotion productivity using store scanner data. Marketing Sci. (1993) 12 Summer 248 269 Link, Google Scholar
- The effect of promotion on consumption: Buying more and consuming it faster. J. Marketing Res. (1998) 35 August 390 398 Crossref, Google Scholar
- Hypothesis testing with scanner data: The advantage of Bayesian methods. J. Marketing Res. (1990) 27 November 379 389 Crossref, Google Scholar
- How advertising affects sales: A meta analysis of econometric results. J. Marketing Res. (1984) 21 February 65 74 Crossref, Google Scholar
- The decomposition of promotional response: An empirical generalization. Marketing Sci. (1999) 18 4 . forthcoming Google Scholar
- Database models and managerial intuition: 50% model, 50% manager. Management Sci. (1990) 36 887 899 Link, Google Scholar
- Shrinkage estimation of price and promotional elasticities: Seemingly unrelated equations. J. Amer. Statist. Assoc. (1991) 86 June 304 315 Crossref, Google Scholar
- . Sales Promotion: Concepts, Methods, Strategies (1990) (Prentice-Hall, Englewood Cliffs, NJ) Google Scholar
- Price-induced patterns of competition. Marketing Sci. (1989) 8 Fall 291 309 Link, Google Scholar
- The relationship between market characteristics and promotional price elasticities. Marketing Sci. (1989) 8 2 153 169 Link, Google Scholar
- , Kreps David M. , Halls Kenneth F. Testing and measurement in competition models. Advances in Economics and Econometrics: Theory and Applications (1997) (Cambridge University Press, Great Britain) Crossref, Google Scholar
- . Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction. J. Marketing Res. (1998) 35 May 166 176 Crossref, Google Scholar
- Modeling the effect of purchase quantity on consumer choice of product assortment. J. Forecasting (1998) 17 June/July 281 301 Crossref, Google Scholar
- A model of product category competition among grocery retailers. J. Retailing (1992) 68 Fall 271 293 Google Scholar
- A relationship between market share elasticities and brand switching probabilities. J. Marketing Res. (1998) 35 February 99 113 Crossref, Google Scholar
- Modeling asymmetric competition. Marketing Sci. (1988) 7 Fall 393 412 Link, Google Scholar
- Commercial use of conjoint analysis: A survey. J. Marketing (1982) 46 Summer 44 53 Crossref, Google Scholar
- Using market-level data to understand promotion effects in a nonlinear model. J. Marketing Res. (1997) 34 August 322 334 Crossref, Google Scholar
- Econometric measurement of the duration of advertising effects on sales. J. Marketing Res. (1976) 10 250 261 Crossref, Google Scholar
- Competitive maps: The structure underlying asymmetric cross elasticities. Management Sci. (1988) 34 June 707 723 Link, Google Scholar
- . Strategic simplicity. McKinsey Quart. (1990) 80 90 . (3) Google Scholar
- 1996 marketing analysis and modeling survey. (1997) (Prevision Corporation, Wellesley, MA) . Summary report Google Scholar
- The persistence of marketing effects on sales. Marketing Sci. (1995) 14 Winter 1 21 Link, Google Scholar
- Advertising-versus-marketing mix carryover effects: An empirical investigation. J. Bus. Res. (1987) 15 269 287 Crossref, Google Scholar
- . A segment-level model of category volume and brand choice. Marketing Sci. (1996) 15 1 38 59 Link, Google Scholar
- Shelf management and space elasticity. J. Retailing (1994) 70 4 301 326 Crossref, Google Scholar
- Generalizing a pricing effect. J. Indust. Econom. (1990) 34 September 47 68 Crossref, Google Scholar
- Modeling consumer choice among SKUs. J. Marketing Res. (1996) 33 November 442 452 Crossref, Google Scholar
- A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation. Internat. J. Forecasting (1994) 10 September 245 261 Crossref, Google Scholar
- Varying parameter models to accommodate dynamic promotion effects. J. Econometrics (1999) 89 March–April 249 268 Google Scholar
- Price sensitivity of the consumer. J. Adv. Res. (1964) 4 December 40 44 Google Scholar
- . Untangling the effects of purchase reinforcement and advertising carryover. Marketing Sci. (1990) 9 2 171 187 Link, Google Scholar
- A simultaneous approach to market segmentation and market structuring. J. Marketing Res. (1987) 24 May 139 153 Crossref, Google Scholar
- A logit model of brand choice calibrated on scanner data. Marketing Sci. (1983) 2 Summer 203 238 Link, Google Scholar
- Do household scanner data provide representative inferences from brand choices: A comparison with store data. J. Marketing Res. (1996) 33 November 383 398 Crossref, Google Scholar
- . Impact of price promotions on when, what and how much to buy. J. Marketing Res. (1988) 25 November 342 356 Crossref, Google Scholar
- EDLP, Hi-Lo, and margin arithmetic. J. Marketing (1994) 58 October 16 27 Crossref, Google Scholar
- Determinants of store-level price elasticity. J. Marketing Res. (1995) 32 February 17 29 Crossref, Google Scholar
- Looking longer-term: How best to identify longer-term advertising effects. (1997) New York . Presentation made at The Advertising Res. Foundation Conf. June Google Scholar
- Promotion signal: Proxy for a price cut? J. Consumer Res. (1990) 17 June 74 81 Crossref, Google Scholar
- . Managing advertising and promotion for long-run profitability. Marketing Sci. (1999) 18 1 1 22 Link, Google Scholar
- . When Ads Work: New Proof that Advertising Triggers Sales (1995) (Simon and Schuster, New York) Google Scholar
- . Point of view: STAS and BehaviorScan—Yet another view. J. Adv. Res. (1998) 38 March/April 51 53 Google Scholar
- . Product line extensions and competitive market interactions: An empirical analysis. J. Econometrics (1999) 89 March–April 339 364 Google Scholar
- A parsimonious description of the Hendry system. Management Sci. (1977) 23 January 467 477 Link, Google Scholar
- . Consumer price and promotion expectations: An experimental study. J. Marketing Res. (1992) 29 February 90 100 Crossref, Google Scholar
- Estimating irregular pricing effects: A stochastic spline regression approach. J. Marketing Res. (1998) 35 February 16 29 Crossref, Google Scholar
- An empirical analysis of latitude of price acceptance in consumer package goods. J. Consumer Res. (1994) 21 December 408 418 Crossref, Google Scholar
- A probabilistic choice model for market segmentation and elasticity structure. J. Marketing Res. (1989) 26 November 420 434 Google Scholar
- Measuring brand value with scanner data. Internat. J. Res. Marketing (1993) 10 March 9 22 Crossref, Google Scholar
- Empirical generalizations about the impact of advertising on price sensitivity and price. Marketing Sci. (1995) 14 3 G151 G160 Link, Google Scholar
- . Quantum leap. Progressive Grocer (1994) 41 43 . (January) Google Scholar
- Kurt Salmon Associates, Inc. Efficient Consumer Response (1993) (Food Marketing Institute, Washington, DC) Google Scholar
- Competitive response and equilibria. Marketing Sci. (1995) 14 3 G101 G108 Link, Google Scholar
- Competitive reaction versus consumer response: Do managers overreact? Internat. J. Res. Marketing (1996) 13 April 103 120 Crossref, Google Scholar
- Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability. J. Retailing (1996) 72 Fall 273 289 Crossref, Google Scholar
- , Blattberg Robert C. , Glazer Rashi , Little John D. C. Modeling market response in large customer panels. The Marketing Information Revolution (1994) (Harvard Business School Press, Boston, MA) Google Scholar
- Point of view: J. P. Jones and M. H. Blair on measuring advertising effects—Another point of view. J. Adv. Res. (1997) 37 Sept./Oct. 75 79 Google Scholar
- STAS and BehaviorScan—It's not just that simple. J. Adv. Res. (1998) 38 March/April 54 56 Google Scholar
- . How T.V. advertising works: A meta-analysis of 389 real world split cable TV advertising experiments. J. Marketing Res. (1995) 32 May 125 139 Crossref, Google Scholar
- The long-term impact of promotion and advertising on consumer brand choice. J. Marketing Res. (1997) 34 May 248 261 Crossref, Google Scholar
- Pricing: Making Profitable Decisions (1990) (McGraw-Hill, New York) Google Scholar
- . Creating micro-marketing pricing strategies using supermarket scanner data. Marketing Sci. (1997) 16 4 315 337 Link, Google Scholar
- . A price discrimination theory of coupons. Marketing Sci. (1984) 3 Spring 128 147 Link, Google Scholar
- Promotional elasticities and category characteristics. J. Marketing (1996) 60 2 17 30 Crossref, Google Scholar
- . P&G ad chief plots demise of the coupon. Wall Street Journal (1996) . April 17, B1 Google Scholar
- A market response model for coupon promotions. Marketing Sci. (1990) 9 2 125 145 Link, Google Scholar
- . Consumer promotions and the acceleration of product purchases. Marketing Sci. (1985) 4 Spring 147 165 Link, Google Scholar
- . A research agenda for making scanner data more useful to managers. Marketing Lett. (1994) 5 4 395 412 Crossref, Google Scholar
- Consumer inventory sensitivity and the postpromotion dip. Marketing Lett. (1996) 7 January 77 94 Crossref, Google Scholar
- Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data. Marketing Sci. (1991) 10 Spring 111 130 Link, Google Scholar
- Game theory and empirical generalizations concerning competitive promotions. Marketing Sci. (1995) 14 3 G89 G100 Link, Google Scholar
- Inference of hierarchical choice processes from panel data. J. Consumer Res. (1981) 8 June 85 96 Crossref, Google Scholar
- . The effects of brand loyalty on competitive price promotional strategies. Management Sci. (1990) 36 March 276 304 Link, Google Scholar
- . Bringing new capabilities to marketing analysis. (1997) New York . Presentation made at The Advertising Res. Foundation Conf., June Google Scholar
- How T.V. advertising works: An industry response. J. Marketing Res. (1997) 34 May 292 293 Crossref, Google Scholar
- . But which half is working? Measuring the impact of marketing activity on business results. (1997) New York . Presentation made at The Advertising Res. Foundation Conf., June Google Scholar
- . A model of how discounting high-priced brands affects the sales of low-priced brands. J. Marketing Res. (1996) 33 November 399 409 Crossref, Google Scholar
- A decision support system for planning manufacturers' sales promotion calendars. Marketing Sci. (1999) 18 3 . this issue Link, Google Scholar
- . The effect of purchase quantity and timing on variety-seeking behavior. J. Marketing Res. (1990) 27 May 150 162 Crossref, Google Scholar
- The influence of purchase quantity and display format on consumer preference for variety. J. Consumer Res. (1992) 19 June 133 138 Crossref, Google Scholar
- The advertising exposure effect of free standing inserts. J. Adv. (1995) 24 Spring 29 40 Crossref, Google Scholar
- The price elasticity of selective demand. J. Marketing Res. (1988) 25 November 331 341 Crossref, Google Scholar
- . Mental accounting and consumer choice. Marketing Sci. (1985) 4 Summer 199 214 Link, Google Scholar
- Advertising exposure and effects: New panel-based findings. (1997) New York . Presentation made at The Advertising Res. Foundation Conf., June Google Scholar
- The estimation of pre- and post-promotion dips with store-level scanner data. (1999) . Working paper, Yale School of Management, New Haven, CT Google Scholar
- Flexibility in consumer purchasing for uncertain future tastes. Marketing Sci. (1995) 14 2 148 165 Link, Google Scholar
- . Out of sight, out of mind: Pantry stockpiling and brand-usage frequency. Marketing Lett. (1994) 5 January 91 100 Crossref, Google Scholar
- Market Segmentation: Conceptual and Methodological Foundations (1998) (Kluwer Academic Publishers, Boston, MA) Google Scholar
- . SCAN*PRO: The estimation, validation and use of promotional effects based on scanner data. (1988) . Working paper. AC Nielsen, Schaumburg, IL Google Scholar
- . Commercial use of conjoint analysis: An update. J. Marketing (1989) 53 July 91 96 Crossref, Google Scholar
- . Commercial use of conjoint analysis in Europe: Results and critical reflections. Internat. J. Res. Marketing (1994) 11 January 41 52 Crossref, Google Scholar

