Research Article

The Quality Double Whammy

Pages:463–484

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.463

When and How Is the Internet Likely to Decrease Price Competition?

Pages:485–503

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.485

The Decomposition of Promotional Response: An Empirical Generalization

Pages:504–526

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.504

The Variety of an Assortment

Pages:527–546

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.527

Success in High-Technology Markets: Is Marketing Capability Critical?

Pages:547–568

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.547

Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing

Pages:569–583

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.569

MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data

Pages:584–604

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.584

Research Note: Overselling with Opportunistic Cancellations

Pages:605–610

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.605

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.