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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The Quality Double Whammy

Pages:463–484

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.463

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When and How Is the Internet Likely to Decrease Price Competition?

Pages:485–503

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.485

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The Decomposition of Promotional Response: An Empirical Generalization

Pages:504–526

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.504

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The Variety of an Assortment

Pages:527–546

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.527

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Success in High-Technology Markets: Is Marketing Capability Critical?

Pages:547–568

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.547

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Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing

Pages:569–583

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.569

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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data

Pages:584–604

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.584

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Research Note: Overselling with Opportunistic Cancellations

Pages:605–610

Published Online:November 1, 1999

https://doi.org/10.1287/mksc.18.4.605

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