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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions

Pages:95–114

Published Online:May 1, 1999

https://doi.org/10.1287/mksc.18.2.95

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A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

Pages:115–136

Published Online:May 1, 1999

https://doi.org/10.1287/mksc.18.2.115

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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Pages:137–153

Published Online:May 1, 1999

https://doi.org/10.1287/mksc.18.2.137

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Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?

Pages:154–177

Published Online:May 1, 1999

https://doi.org/10.1287/mksc.18.2.154

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The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects

Pages:178–192

Published Online:May 1, 1999

https://doi.org/10.1287/mksc.18.2.178

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