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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Managing Advertising and Promotion for Long-Run Profitability

Pages:1–22

Published Online:February 1, 1999

https://doi.org/10.1287/mksc.18.1.1

Preview Abstract
Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations

Pages:23–41

Published Online:February 1, 1999

https://doi.org/10.1287/mksc.18.1.23

Preview Abstract
Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling

Pages:42–58

Published Online:February 1, 1999

https://doi.org/10.1287/mksc.18.1.42

Preview Abstract
Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment

Pages:59–76

Published Online:February 1, 1999

https://doi.org/10.1287/mksc.18.1.59

Preview Abstract
What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions

Pages:77–92

Published Online:February 1, 1999

https://doi.org/10.1287/mksc.18.1.77

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:93–94

Published Online:February 1, 1999

https://doi.org/10.1287/mksc.18.1.93

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