Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations
Published Online:1 Feb 1999https://doi.org/10.1287/mksc.18.1.23
References
- Pursuing the price-conscious consumer: Store brands versus national brand promotions. (1998) . Working paper #98-119, Amos Tuck School of Business, Dartmouth College, Hanover, NH Google Scholar
- A unified approach to identifying, estimating and testing demand structures with aggregate scanner data. Marketing Sci. (1989) 8 Summer 265 280 Link, Google Scholar
- . Modeling household purchase behavior with logistic normal regression. J. Amer. Statist. Assoc. (1994) 89 December 1218 1231 Crossref, Google Scholar
- Quality perceptions and asymmetric switching between brands. Marketing Sci. (1991) 10 Summer 185 204 Link, Google Scholar
- How advertising affects sales: Meta-analysis of econometric results. J. Marketing Res. (1984) 21 February 65 74 Crossref, Google Scholar
- Empirical generalizations and marketing science: A personal view. Marketing Sci. (1995) 14 3 G6 G19 Link, Google Scholar
- The “84/14/2” rule revisited: What drives choice, incidence and quantity elasticities? (1998) . Working paper, Graduate School of Business, Stanford University, Stanford, CA Google Scholar
- . Measuring shortterm effect of in-store promotion and retail advertising on brand sales: A factorial experiment. J. Marketing Res. (1991) 28 May 202 214 Crossref, Google Scholar
- Price induced patterns of competition. Marketing Sci. (1989) 8 Fall 291 309 Link, Google Scholar
- . How promotions work. Marketing Sci. (1995) 14 3 G122 G132 Link, Google Scholar
- Sales Promotion: Concepts, Methods, and Strategies (1990) (Prentice Hall, Englewood Cliffs, NJ) Google Scholar
- Relationship between market characteristics and promotional price elasticities. Marketing Sci. (1989) 8 Spring 153 169 Link, Google Scholar
- . Asymmetric promotion effects and brand positioning. Marketing Sci. (1996) 15 4 379 394 Link, Google Scholar
- Determining interbrand substitutability through survey measurement of consumer preference structures. J. Marketing Res. (1991) 28 February 58 71 Crossref, Google Scholar
- Modeling asymmetric competition. Marketing Sci. (1988) 7 4 393 412 Link, Google Scholar
- . Investigating purchase incidence, brand choice and purchase quantity decisions of households. Marketing Sci. (1993) 12 Spring 184 208 Link, Google Scholar
- . Competitive maps: The structure underlying asymmetric cross elasticities. Management Sci. (1988) 34 June 707 723 Link, Google Scholar
- Meta-Analysis in Marketing (1986) (Lexington Books, Lexington, MA) Google Scholar
- Econometric Analysis (1993) (Macmillian, New York) Google Scholar
- . Impact of sales promotions on when, what, and how much to buy. J. Marketing Res. (1988) 25 November 342 355 Crossref, Google Scholar
- . Modeling loss aversion and reference dependence effects on brand choice. Marketing Sci. (1993) 12 4 378 394 Link, Google Scholar
- Theories of asymmetric switching and tests thereof. (1996) . Working paper no. 746, Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA Google Scholar
- . When do private labels succeed? Sloan Management Rev. (1993) 34 Summer 57 67 Google Scholar
- Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (1990) (Sage Publications, Newbury Park, CA) Google Scholar
- . A probabilistic choice model for market segmentation and elasticity structure. J. Marketing Res. (1989) 26 November 379 390 Crossref, Google Scholar
- . Buck privates: Brands stem tide of PL encroachment. Brandweek (1996) 1 . January 1 Google Scholar
- . Modeling the distribution of price sensitivity and implications for optimal retail pricing. J. Bus. Econom. Statist. (1995) 13 July 291 303 Google Scholar
- Elements of Econometrics (1986) (Macmillan, New York) Google Scholar
- . Optimal market behavior in oligopoly. Eur. Econom. Rev. (1975) 6 105 128 Crossref, Google Scholar
- Evaluating consumers' responses to private label price promotions utilizing brandloyalty based segmentation. (1993) . Working paper, Haas School of Business, University of California, Berkeley, CA Google Scholar
- . Implicit price bundling of retail products: A multiproduct approach to maximizing store profitability. J. Marketing (1991) 55 October 63 76 Crossref, Google Scholar
- Pricing and promotions in asymmetric duopolies. Marketing Sci. (1991) 10 Spring 131 144 Link, Google Scholar
- . A model of latent symmetry in cross-price elasticities. Marketing Lett. (1992) 3 April 157 169 Crossref, Google Scholar
- Identifying multiple preference segments from own- and cross-price elasticities. Marketing Lett. (1993) 4 January 5 18 Crossref, Google Scholar
- . Implications of market structure for elasticity structure. J. Marketing Res. (1988) 25 August 229 241 Crossref, Google Scholar
- . A meta-analysis of national brand and store brand cross-promotional price elasticities. Marketing Lett. (1995) 6 4 275 286 Crossref, Google Scholar
- . A model of how discounting high-priced brands affects the sales of low-priced brands. J. Marketing Res. (1996) 23 November 399 409 Crossref, Google Scholar
- . An analysis of the tradeoff between advertising and price discounting. J. Marketing Res. (1991) 28 May 160 174 Crossref, Google Scholar
- Asymmetric quality tier competition: An alternative explanation. (1997) (Marketing Science Institute, Boston, MA) . Technical Working Paper Report No. 97-115 (July) Google Scholar
- Quality-tier competition: How price changes influence brand choice and category choice. J. Marketing (1997) 61 July 71 84 Crossref, Google Scholar
- . Product and price competition in an oligopoly. (1998) . Working paper, Graduate School of Business, Stanford University, Stanford, CA Google Scholar
- The price elasticity of selective demand: A meta-analysis of econometric models of sales. J. Marketing Res. (1988) 25 November 331 341 Crossref, Google Scholar

