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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Last Reflections of the Editor

Pages:297–300

Published Online:November 1, 1998

https://doi.org/10.1287/mksc.17.4.297

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Process Innovation, Product Differentiation, and Channel Structure: Strategic Incentives in a Duopoly

Pages:301–316

Published Online:November 1, 1998

https://doi.org/10.1287/mksc.17.4.301

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Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice

Pages:317–337

Published Online:November 1, 1998

https://doi.org/10.1287/mksc.17.4.317

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Coordinating Channels Under Price and Nonprice Competition

Pages:338–355

Published Online:November 1, 1998

https://doi.org/10.1287/mksc.17.4.338

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Brand Equity and Vertical Product Line Extent

Pages:356–379

Published Online:November 1, 1998

https://doi.org/10.1287/mksc.17.4.356

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Response to Competitive Entry: A Rationale for Delayed Defensive Reaction

Pages:380–405

Published Online:November 1, 1998

https://doi.org/10.1287/mksc.17.4.380

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Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products

Pages:406–423

Published Online:November 1, 1998

https://doi.org/10.1287/mksc.17.4.406

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