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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers

Pages:181–195

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.181

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COSTA: Contribution Optimizing Sales Territory Alignment

Pages:196–213

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.196

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Planning Media Schedules in the Presence of Dynamic Advertising Quality

Pages:214–235

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.214

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Utility Covariances and Context Effects in Conjoint MNP Models

Pages:236–252

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.236

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Inertia and Variety Seeking in a Model of Brand-Purchase Timing

Pages:253–270

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.253

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Editorial

Editorial: A Discussion of Bait and Switch

Pages:271–272

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.271

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Research Article

Does “Bait and Switch” Really Benefit Consumers?

Pages:273–282

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.273

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Yes, “Bait and Switch” Really Benefits Consumers

Pages:283–289

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.283

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Does “Bait and Switch” Really Benefit Consumers? Advancing the Discussion …

Pages:290–293

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.290

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Free Access
Focus on Authors

Pages:294–295

Published Online:August 1, 1998

https://doi.org/10.1287/mksc.17.3.294

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