Yes, “Bait and Switch” Really Benefits Consumers

Published Online:https://doi.org/10.1287/mksc.17.3.283

References

  • Balachander S. , Farquhar P. H. Gaining more by stocking less: A competitive analysis of product availability. Marketing Sci. (1994) 13 4, Winter 3 22 LinkGoogle Scholar
  • Chu W. , Gerstner E. , Hess J. D. Costs and benefits of hard-sell. J. Marketing Res. (1995) 32 1, February 97 102 CrossrefGoogle Scholar
  • Gerstner E. , Hess J. D. Can bait and switch benefit consumers? Marketing Sci. (1990) 9 2, Spring 114 124 LinkGoogle Scholar
  • Gerstner E. , Hess J. D. , Chu W. Demarketing as a differentiation strategy. Marketing Lett. (1993) 4 1 49 57 CrossrefGoogle Scholar
  • Hess J. D. , Gerstner E. Loss leader pricing and rain check policy. Marketing Sci. (1987) 6 4, Fall 358 374 LinkGoogle Scholar
  • Lazear E. P. Bait and switch. J. Political Econom. (1995) 103 4 813 830 CrossrefGoogle Scholar
  • Star S. Marketing and its discontents. Harvard Bus. Rev. (1989) November/December 148 154 Google Scholar
  • Wilkie W. L. , Mela C. F. , Gundlach G. T. Does “bait and switch” really benefit consumers? Marketing Sci. (1998) 17 273 282 . (this issue) LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.