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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Similarities in Choice Behavior Across Product Categories

Pages:91–106

Published Online:May 1, 1998

https://doi.org/10.1287/mksc.17.2.91

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Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective

Pages:107–123

Published Online:May 1, 1998

https://doi.org/10.1287/mksc.17.2.107

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To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials

Pages:124–138

Published Online:May 1, 1998

https://doi.org/10.1287/mksc.17.2.124

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The Role of Sale Signs

Pages:139–155

Published Online:May 1, 1998

https://doi.org/10.1287/mksc.17.2.139

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Product Line Design for a Distribution Channel

Pages:156–169

Published Online:May 1, 1998

https://doi.org/10.1287/mksc.17.2.156

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Direct Estimation of Batsell and Polking's Model

Pages:170–178

Published Online:May 1, 1998

https://doi.org/10.1287/mksc.17.2.170

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