Product Line Design for a Distribution Channel
Published Online:1 May 1998https://doi.org/10.1287/mksc.17.2.156
References
- Selection of product line qualities and prices to signal competitive advantage. Management Sci. (1994) 40 824 841 Link, Google Scholar
- Costs and benefits of hard-sell. J. Marketing Res. (1995) 32 97 102 Crossref, Google Scholar
- Positioning and pricing a product line. Marketing Sci. (1988) 7 107 125 Link, Google Scholar
- Quantity discounts: Managerial issues and research opportunities. Marketing Sci. (1987) 6 1 22 Link, Google Scholar
- Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand side investigation. J. Bus. (1987) 60 491 518 Crossref, Google Scholar
- Pull promotions and channel coordination. Marketing Sci. (1995) 14 43 60 Link, Google Scholar
- Retail differentiation and channel coordination in heterogenous markets. (1996) (Mimeo, Washington University at St. Louis, MO) Google Scholar
- Managing channel profits. Marketing Sci. (1983) 2 239 272 Link, Google Scholar
- Costs of control: The source of economic rents for McDonald's franchisees. J. Law Econom. (1994) 37 417 453 Crossref, Google Scholar
- Improving channel coordination through franchising. Marketing Sci. (1990) 9 299 318 Link, Google Scholar
- Market segmentation, self-selection, and product line design. Marketing Sci. (1984) 3 288 305 Link, Google Scholar
- Managing channel profits: Comment. Marketing Sci. (1987) 6 375 379 Link, Google Scholar
- Monopoly and product quality. J. Econom. Theory (1978) 18 141 168 Crossref, Google Scholar
- Competitive promotional strategies. J. Bus. (1988) 61 427 450 Crossref, Google Scholar
- Pricing a product line. J. Bus. (1984) 57 73 100 Crossref, Google Scholar
- An analysis of advertising royalty in franchise contracts. (1997) (Mimeo, University of Texas, Dallas) Google Scholar
- Optimal product line pricing: The influence of elasticities and cross elasticities. J. Marketing Res. (1984) 21 259 267 Crossref, Google Scholar
- Comments on pricing a product line. J. Bus. (1984) 57 23 26 Crossref, Google Scholar
- Pricing strategies for retail assortments. (1995) Paper presented at the Marketing Science Conference Sydney, Australia Google Scholar
- Vertical integration and anti-trust policy. J. Political Econom. (1950) 58 347 352 Crossref, Google Scholar
- Handbook of Law and Antitrust (1977) (West Publishing, St. Paul, MN) Google Scholar
- The Theory of Industrial Organization (1988) (MIT Press, Cambridge, MA) Google Scholar
- Profitability of monopolization by vertical integration. J. Political Econom. (1971) 79 924 925 Crossref, Google Scholar
- Product line design for a distribution channel. (1996) (Mimeo, University of California, Berkeley) Google Scholar
- On the function of sales assistance. Marketing Sci. (1994) 13 68 82 Link, Google Scholar
- The profit benefits of category management. J. Marketing Res. (1994) 31 202 213 Crossref, Google Scholar

