Direct Estimation of Batsell and Polking's Model

Published Online:https://doi.org/10.1287/mksc.17.2.170

Batsell and Polking (1985) developed one of the important choice models that address the problem of independence from irrelevant alternatives. In this note, we propose an estimation method that directly estimates Batsell and Polking's model. Compared to the indirect estimation method suggested by Batsell and Polking, the direct method is simpler, making the BP model more accessible to potential users.

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.