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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The Red and the Black: Mental Accounting of Savings and Debt

Pages:4–28

Published Online:February 1, 1998

https://doi.org/10.1287/mksc.17.1.4

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A Hierarchical Bayes Model of Primary and Secondary Demand

Pages:29–44

Published Online:February 1, 1998

https://doi.org/10.1287/mksc.17.1.29

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A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

Pages:45–65

Published Online:February 1, 1998

https://doi.org/10.1287/mksc.17.1.45

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Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP

Pages:66–88

Published Online:February 1, 1998

https://doi.org/10.1287/mksc.17.1.66

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Erratum

Free Access
Erratum to “Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models” by Van den Bulte and Lilien

Pages:89–89

Published Online:February 1, 1998

https://doi.org/10.1287/mksc.17.1.89

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