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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The Impact of Waiting Time Guarantees on Customers' Waiting Experiences

Pages:295–314

Published Online:November 1, 1997

https://doi.org/10.1287/mksc.16.4.295

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Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data

Pages:315–337

Published Online:November 1, 1997

https://doi.org/10.1287/mksc.16.4.315

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Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models

Pages:338–353

Published Online:November 1, 1997

https://doi.org/10.1287/mksc.16.4.338

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Mixing Behavior in Cross-Country Diffusion

Pages:354–369

Published Online:November 1, 1997

https://doi.org/10.1287/mksc.16.4.354

Preview Abstract
A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice

Pages:370–391

Published Online:November 1, 1997

https://doi.org/10.1287/mksc.16.4.370

Preview Abstract
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