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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Vertical Strategic Interaction: Implications for Channel Pricing Strategy

Pages:185–207

Published Online:August 1, 1997

https://doi.org/10.1287/mksc.16.3.185

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Why Store Brand Penetration Varies by Retailer

Pages:208–227

Published Online:August 1, 1997

https://doi.org/10.1287/mksc.16.3.208

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Dual Distribution Channels: The Competition Between Rental Agencies and Dealers

Pages:228–245

Published Online:August 1, 1997

https://doi.org/10.1287/mksc.16.3.228

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Side Payments in Marketing

Pages:246–255

Published Online:August 1, 1997

https://doi.org/10.1287/mksc.16.3.246

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Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables

Pages:256–270

Published Online:August 1, 1997

https://doi.org/10.1287/mksc.16.3.256

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Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration

Pages:271–293

Published Online:August 1, 1997

https://doi.org/10.1287/mksc.16.3.271

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