Research Article

A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation

Pages:97–111

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.97

Slotting Allowances and New Product Introductions

Pages:112–128

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.112

Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

Pages:129–145

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.129

Products with Branded Components: An Approach for Premium Pricing and Partner Selection

Pages:146–165

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.146

Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework

Pages:166–181

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.166

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.