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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation

Pages:97–111

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.97

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Slotting Allowances and New Product Introductions

Pages:112–128

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.112

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Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

Pages:129–145

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.129

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Products with Branded Components: An Approach for Premium Pricing and Partner Selection

Pages:146–165

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.146

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Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework

Pages:166–181

Published Online:May 1, 1997

https://doi.org/10.1287/mksc.16.2.166

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