Does “Bait and Switch” Really Benefit Consumers? Advancing the Discussion …

Published Online:https://doi.org/10.1287/mksc.17.3.290

References

  • Gerstner E. , Hess J. D. Can bait and switch benefit customers? Marketing Sci. (1990) 9 2 114 124 LinkGoogle Scholar
  • Hess J. D. , Gerstner E. Yes, “bait and switch” really benefits consumers. Marketing Sci. (1998) 17 3 283 289 LinkGoogle Scholar
  • Moorthy K. S. Theoretical modeling in marketing. J. Marketing (1993) 57 April 92 106 CrossrefGoogle Scholar
  • Wilkie W. , Mela C. F. , Gundlach G. T. Does “bait and switch” really benefit consumers? Marketing Sci. (1998) 17 3 273 282 LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.