Does “Bait and Switch” Really Benefit Consumers? Advancing the Discussion …
Published Online:1 Aug 1998https://doi.org/10.1287/mksc.17.3.290
References
- Can bait and switch benefit customers? Marketing Sci. (1990) 9 2 114 124 Link, Google Scholar
- Yes, “bait and switch” really benefits consumers. Marketing Sci. (1998) 17 3 283 289 Link, Google Scholar
- Theoretical modeling in marketing. J. Marketing (1993) 57 April 92 106 Crossref, Google Scholar
- Does “bait and switch” really benefit consumers? Marketing Sci. (1998) 17 3 273 282 Link, Google Scholar

