Response to Competitive Entry: A Rationale for Delayed Defensive Reaction

Published Online:https://doi.org/10.1287/mksc.17.4.380

References

  • Bagwell K. Pricing to signal product line quality. (1991) . Working paper # E-91-11/11, Hoover Institution, Stanford University, Stanford, CAGoogle Scholar
  • Bagwell K., Riordan M. High and declining prices signal product quality. Amer. Econom. Rev. (1991) 81(1):224–239Google Scholar
  • Balachander S., Srinivasan K. Selection of product line qualities and prices to signal competitive advantage. Management Sci. (1994) 40(7):824–841LinkGoogle Scholar
  • Balachander S., Srinivasan K. Modifying customer expectations of price decreases for a durable product. Management Sci. (1998) 44(6):776–786LinkGoogle Scholar
  • Beverage World Periscope Edition A&W climbs into isotonic ring: A&W Brand Inc. (1992) 111(1524):8enters isotonic drink marketGoogle Scholar
  • Biggadike E. R.Corporate Diversification: Entry, Strategy and Performance (1979) (Harvard University Press, Cambridge, MA) Google Scholar
  • Bowman D., Gatignon H. Determinants of competitor response time to a new product introduction. J. Marketing Res. (1995) 32(February):42–53CrossrefGoogle Scholar
  • BrandWeek Heat's on, comes to Gator's aid. (1993) 34(July 12):6Google Scholar
  • Bresnahan T., Schmalensee R., Willig R. Empirical studies of industries with market power. Handbook of Industrial Organization (1987) (North-Holland, Amsterdam) Google Scholar
  • Bulow J., Geanakoplos J., Klemperer P. Multimarket oligopoly: Strategic substitutes and complements. J. Polit. Econom. (1985) 93:488–511CrossrefGoogle Scholar
  • Chen M.-J., Smith K. G., Grimm C. M. Action characteristics as predictors of competitive responses. Management Sci. (1992) 38(3):439–455LinkGoogle Scholar
  • Cho I.-K., Kreps D. M. Signaling games and stable equilibria. Quart. J. Econom. (1987) 102:179–221CrossrefGoogle Scholar
  • Chu W., Chu W. Signaling quality by selling through a reputable retailer: An example of renting the reputation of another agent. Marketing Sci. (1994) 13(Spring):177–189LinkGoogle Scholar
  • Desai P. S., Srinivasan K. Demand signalling under unobservable effort in franchising: Linear and nonlinear contracts. Management Sci. (1995) 41(10):1608–1623LinkGoogle Scholar
  • Fudenberg D., Tirole J. The fat cat effect, the puppy dog ploy and the lean and hungry look. Amer. Econom. Rev., Papers and Proc. (1984) 74:361–368Google Scholar
  • Fudenberg D., Tirole J. A “signal-jamming” theory of predation. Rand J. Econom. (1986) 17:366–376CrossrefGoogle Scholar
  • Gatignon H., Anderson E., Helsen K. Competitive reaction to market entry: Explaining inter-firm differences. J. Marketing Res. (1989) 26(February):44–55CrossrefGoogle Scholar
  • Hanssens Dominique M. Market response, competitive behavior, and time series analysis. J. Marketing Res. (1980) 17(November):470–485CrossrefGoogle Scholar
  • Hauser J. R., Shugan S. M. Defensive marketing strategies. Marketing Sci. (1983) 2(4):319–360LinkGoogle Scholar
  • Iwata G. Measurement of conjectural variations in oligopoly. Econometrica (1974) 42:947–966CrossrefGoogle Scholar
  • Judd K. L., Riordan M. H. Price and quality in a new product monopoly. Rev. Econom. Stud. (1994) 61:773–789CrossrefGoogle Scholar
  • Karnani A., Wernerfelt B. Multiple point competition. Strategic Management J. (1985) 6(1):87–96CrossrefGoogle Scholar
  • Klemperer P. The competitiveness of markets with switching costs. Rand J. Econom. (1987) 18:138–150CrossrefGoogle Scholar
  • Kreps D. M., Wilson R. Sequential equilibrium. Econometrica (1982) 50:863–894CrossrefGoogle Scholar
  • Kumar K. R., Sudarshan D. Defensive marketing strategies: An equilibrium analysis based on decoupled response function models. Management Sci. (1988) 23(July):805–815LinkGoogle Scholar
  • MacMillan I., McCaffery M. L., Van Wijk G. Competitors' responses to easily imitated new products—Exploring commercial banking product introductions. Strategic Management J. (1985) 6:75–86CrossrefGoogle Scholar
  • Milgrom P., Roberts J. Limit pricing and entry under incomplete information: An equilibrium analysis. Econometrica (1982) 50:443–460CrossrefGoogle Scholar
  • Milgrom P., Roberts J. Price and advertising as signals of product quality. J. Polit. Econom. (1986) 94:796–821CrossrefGoogle Scholar
  • Moorthy K. S. Product and price competition in a duopoly. Marketing Sci. (1988) 7(Spring):141–168LinkGoogle Scholar
  • Moorthy K. S., Srinivasan K. Signaling quality with a money-back guarantee: The role of transaction costs. Marketing Sci. (1995) 14(4):442–466LinkGoogle Scholar
  • Moulin H. Dominance solvable voting schemes. Econometrica (1979) 47:1137–1151CrossrefGoogle Scholar
  • Nelson P. Advertising as information. J. Polit. Econom. (1974) 78:729–754CrossrefGoogle Scholar
  • Padmanabhan V., Rajiv S., Srinivasan K. New products, upgrades and new releases: A rationale for sequential product introduction. J. Marketing Res. (1997) 34(November):456–472CrossrefGoogle Scholar
  • Porter M. E.Competitive Advantage (1985) (The Free Press, New York) Google Scholar
  • Robinson W. T. Marketing mix reactions to entry. Marketing Sci. (1988) 7(4):368–385LinkGoogle Scholar
  • Robinson W. T., Fornell C. Sources of market pioneer advantages in consumer good industries. J. Marketing Res. (1985) 22(August):305–317CrossrefGoogle Scholar
  • Schmalensee R. A model of advertising and product quality. J. Polit. Econom. (1978) 86:485–503CrossrefGoogle Scholar
  • Simon C. P., Blume L.Mathematics for Economists (1994) (W. W. Norton & Co., New York) Google Scholar
  • Srinivasan K. Multiple market entry, cost signaling and entry deterrence. Management Sci. (1991) 37(12):1539–1555LinkGoogle Scholar
  • Supermarket News New sports drinks heating up competition. Supermarket News (1990) October 1):20Google Scholar
  • Takayama A.Mathematical Economics (1988) 2nd ed(Cambridge University Press, Cambridge, MA) Google Scholar
  • Tirole J.The Theory of Industrial Organization (1988) (MIT Press, Cambridge, MA) Google Scholar
  • Wall Street Journal Coke II survives one test city, heads to second. (1990) October 5Google Scholar
  • Wernerfelt B. Umbrella branding as a signal of new product quality: An example of signaling by posting a bond. Rand J. Econom. (1988) 19:458–466CrossrefGoogle Scholar
  • Wolinsky A. Prices as signals of product quality. Rev. Econom. Stud. (1983) 1:647–658CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.