The Fundamental Templates of Quality Ads

References

• Alba Joseph W. , Wesley Hutchinson J. Dimensions of consumer expertise. J. Consumer Res. (1987) 13 411 454 Crossref, Google Scholar
• Alden Dana L. , Hoyer Wayne D. , Lee Chol . Identifying global and culture-specific dimensions of humor in advertising: A multinational analysis. J. Marketing (1993) 57 2 64 75 Crossref, Google Scholar
• Altschuler G. S. To Find an Idea: Introduction to the Theory of Solving Problems of Inventions (1986) (Novosibirsk, USSR, Nauka) Google Scholar
• Assael Henry . Consumer Behavior and Marketing Action (1998) (South Western College Publishing, Cincinnati, OH) Google Scholar
• Batra Rajeev , Aaker David A. , Myers John G. Advertising Management (1996) (Prentice Hall, Englewood Cliffs, NJ) Google Scholar
• Blasko Vincent J. , Mokwa Michael P. Creativity in advertising: A Janusian perspective. J. Adv. (1986) 15 4 43 50 Crossref, Google Scholar
• Boden Margaret . The Creative Mind (1992) (Abacus, London, UK) Google Scholar
• Burke Raymond R. , Rangaswamy Arvind , Wind Jerry , Eliashberg Jehoshua . A knowledge-based system for advertising design. Marketing Sci. (1990) 9 3 212 29 Link, Google Scholar
• Chomsky Noam . Syntactic Structures (1978) (Peter Lang Publishing, New York) Google Scholar
• Dasgupta Subrata . Creativity in Invention and Design—Computational and Cognitive Explorations of Technological Originality (1994) (Cambridge University Press, Cambridge, England) Crossref, Google Scholar
• Diehl Michael , Stroebe Wolfgang . Productivity loss in brainstorming groups: Toward the solution of the riddle. J. Personality Soc. Psych. (1987) 53 3 497 509 Crossref, Google Scholar
• Dominowski L. Roger , Smith S. , Ward T. , Finke R. Productive problem solving. Creative Cognition Approach (1995) (Massachusetts Institute of Technology, Cambridge, MA) 71 95 Google Scholar
• Eco Umberto . Semiotics and the Philosophy of Language (1986) (Indiana University, Bloomington, IN) Google Scholar
• Edell Julie A. , Burke Marian Chapman . The power of feelings in understanding advertising effects. J. Consumer Res. (1987) 14 December 421 33 Crossref, Google Scholar
• Finke Ronald A. , Ward Thomas B. , Smith Steven M. Creative Cognition (1992) (MIT Press, Cambridge, MA) Google Scholar
• Hayes John R. Cognitive Psychology: Thinking and Creating (1978) (The Dorsey Press, Chicago, IL) Google Scholar
• Holbrook Morris B. , Batra Rajeev . Assessing the role of emotions as mediators of consumer responses to advertising. J. Consumer Res. (1987) 14 December 404 20 Crossref, Google Scholar
• Kauffman Stuart . At Home in the Universe (1995) (Oxford University Press, Oxford, England) Google Scholar
• Kelso J. A. Scott . Dynamic Patterns: The Self-Organization of Brain and Behavior (1997) (MIT Press, Cambridge, MA) Google Scholar
• Levi-Strauss Claude . Structural Anthropology (1974) (Basic Books, New York) Google Scholar
• Mcquarrie Edward F. , Mick David Glen . On resonance: A critical pluralistic inquiry into advertising rhetoric. J. Consumer Res. (1992) 19 September 180 97 Crossref, Google Scholar
• Mcquarrie Edward F. , Mick David Glen . Figures of rhetoric in advertising language. J. Consumer Res. (1996) 22 March 424 437 Crossref, Google Scholar
• Minsky Marvin , Regis Edward . Extraterretrials: Science and Alien Intelligence (1985) (Cambridge University Press) Google Scholar
• Minsky Marvin . The Society of Man (1988) (Simon and Schuster) Google Scholar
• Mitchell Andrew A. , Olson Jerry C. Are product attribute beliefs the only mediator of advertising effects on brand attributes? J. Consumer Res. (1981) 18 August 318 322 Google Scholar
• O'Guinn Thomas C. , Allen Chris T. , Semenik Richard J. Advertising (1998) (South-Western, Cincinnati, OH) Google Scholar
• Palmer Edgar M. Graphical Evolution: An Introduction to Random Graphics (1985) (John Wiley and Sons, New York) Google Scholar
• Perkins D. N. The Mind's Best Work (1981) (Harvard University Press, Cambridge, MA) Crossref, Google Scholar
• Richins Marsha . Measuring emotions in the consumption experience. J. Consumer Res. (1997) 24 September 127 146 Crossref, Google Scholar
• Rothenberg A. The process of Janusian thinking in creativity. Archives of General Psych. (1971) 24 March 195 205 Crossref, Google Scholar
• Scott Linda M. Images in advertising: The need for a theory of visual rhetoric. J. Consumer Res. (1994) 21 September 252 273 Crossref, Google Scholar
• Simon Herbert A. , Colodny R. G. Scientific discovery and the psychology of problem solving. Mind and Cosmos: Essays in Contemporary Science and Philosophy (1966) 3 (University of Pittsburg Press, Pittsburg, PA) Google Scholar
• Simon Julian L. The Management of Advertising (1971) (Prentice Hall, Englewood Cliffs, NJ) Google Scholar
• Tauber Edward M. HIT: Heuristic ideation technique—A systematic procedure for new product search. J. Marketing (1972) 36 58 61 Crossref, Google Scholar
• (1989) 11 (Rotovision, S.A., Switzerland) . The One Show Google Scholar
• (1991) 13 (Rotovision, S.A., Switzerland) . The One Show Google Scholar
• (1992) 14 (Rotovision, S.A., Switzerland) . The One Show Google Scholar
• Unnava Rao H. , Agrawal Sanjeev , Haugtvedt Curtis P. Interactive effects presentation modality and message-generated imagery on recall of advertising information. J. Consumer Res. (1996) 23 June 81 87 Crossref, Google Scholar
• Urban Glen L. , Hauser John R. Design and Marketing of New Products (1993) (Prentice Hall, Englewood Cliffs, NJ) Google Scholar
• Weisberg Robert W. Creativity Beyond the Myth of Genius (1992) (W. H. Freeman, New York) Google Scholar
• Wells William , Burnett John , Moriaty Sandra . Advertising: Principles and Practice (1992) (Prentice Hall, Englewood Cliffs, NJ) 607 Google Scholar
• Winston F. The management of creativity. Internat. J. Adv. (1990) 9 1 11 Crossref, Google Scholar