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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial—Marketing Science and Big Data

Pages:341–342

Published Online:May 25, 2016

https://doi.org/10.1287/mksc.2016.0996

Research Articles

Mining Brand Perceptions from Twitter Social Networks

Pages:343–362

Published Online:February 22, 2016

https://doi.org/10.1287/mksc.2015.0968

Preview Abstract
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing

Pages:363–388

Published Online:April 28, 2016

https://doi.org/10.1287/mksc.2015.0972

Preview Abstract
Model-Based Purchase Predictions for Large Assortments

Pages:389–404

Published Online:April 18, 2016

https://doi.org/10.1287/mksc.2016.0985

Preview Abstract
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting

Pages:405–426

Published Online:April 28, 2016

https://doi.org/10.1287/mksc.2015.0956

Preview Abstract
Scalable Rejection Sampling for Bayesian Hierarchical Models

Pages:427–444

Published Online:March 24, 2015

https://doi.org/10.1287/mksc.2014.0901

Preview Abstract
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning

Pages:445–464

Published Online:March 2, 2016

https://doi.org/10.1287/mksc.2015.0946

Preview Abstract
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces

Pages:465–483

Published Online:May 3, 2016

https://doi.org/10.1287/mksc.2016.0982

Preview Abstract
A Video-Based Automated Recommender (VAR) System for Garments

Pages:484–510

Published Online:April 25, 2016

https://doi.org/10.1287/mksc.2016.0984

Preview Abstract
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data

Pages:511–534

Published Online:May 3, 2016

https://doi.org/10.1287/mksc.2015.0950

Preview Abstract

Focus On Authors

Free Access
Focus On Authors

Pages:535–537

Published Online:May 25, 2016

https://doi.org/10.1287/mksc.2016.0997

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