Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
Published Online:3 May 2016https://doi.org/10.1287/mksc.2016.0982
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Volume 35, Issue 3
Special Issue of Marketing Science on Big Data Integrating Marketing, Statistics, and Computer Science
May-June 2016
Pages 341-537
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- Received:December 31, 2013
- Accepted:October 28, 2015
- Published Online:May 03, 2016
Copyright © 2016, INFORMS
Cite as
Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores (2016) Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. Marketing Science 35(3):465-483.
https://doi.org/10.1287/mksc.2016.0982
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