Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment

Pages:201–217

Published Online:June 29, 2015

https://doi.org/10.1287/mksc.2015.0923

Preview Abstract
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Pages:218–233

Published Online:April 16, 2015

https://doi.org/10.1287/mksc.2015.0905

Preview Abstract
Credit Scoring with Social Network Data

Pages:234–258

Published Online:October 26, 2015

https://doi.org/10.1287/mksc.2015.0949

Preview Abstract
Keyword Management Costs and “Broad Match” in Sponsored Search Advertising

Pages:259–274

Published Online:July 9, 2015

https://doi.org/10.1287/mksc.2015.0919

Preview Abstract
Satisfaction Spillovers Across Categories

Pages:275–283

Published Online:September 28, 2015

https://doi.org/10.1287/mksc.2015.0941

Preview Abstract
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach

Pages:284–303

Published Online:November 23, 2015

https://doi.org/10.1287/mksc.2015.0937

Preview Abstract
Managing Price Promotions Within a Product Line

Pages:304–318

Published Online:October 12, 2015

https://doi.org/10.1287/mksc.2015.0938

Preview Abstract
Price Promotions in Choice Models

Pages:319–334

Published Online:November 20, 2015

https://doi.org/10.1287/mksc.2015.0948

Preview Abstract

Focus On Authors

Free Access
Focus On Authors

Pages:335–337

Published Online:March 25, 2016

https://doi.org/10.1287/mksc.2016.0983

Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers

Free Access
2015 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers

Pages:338–340

Published Online:March 25, 2016

https://doi.org/10.1287/mksc.2016.0986

Preview Abstract

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:March 25, 2016

https://doi.org/10.1287/mksc.2016.eb.v35n2

Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree