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Editorial
Free Access
Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production
Pages:1–9
Published Online:January 28, 2016
Research Articles
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes
Pages:55–72
Published Online:April 30, 2015
Impact of Competition on Product Decisions: Movie Choices of Exhibitors
Pages:73–92
Published Online:July 9, 2015
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition
Pages:113–127
Published Online:June 30, 2015
Turf Wars: Product Line Strategies in Competitive Markets
Pages:128–141
Published Online:September 22, 2015
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Pages:142–157
Published Online:January 28, 2016
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
Pages:158–181
Published Online:August 17, 2015
An Analysis and Visualization Methodology for Identifying and Testing Market Structure
Pages:182–197
Published Online:January 28, 2016
