Editorial

Free Access
Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production

Pages:1–9

Published Online:January 28, 2016

https://doi.org/10.1287/mksc.2015.0974

Research Articles

Will a Fat Tax Work?

Pages:10–26

Published Online:July 20, 2015

https://doi.org/10.1287/mksc.2015.0917

Estimation of Beauty Contest Auctions

Pages:27–54

Published Online:September 9, 2015

https://doi.org/10.1287/mksc.2015.0929

The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes

Pages:55–72

Published Online:April 30, 2015

https://doi.org/10.1287/mksc.2015.0910

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Pages:73–92

Published Online:July 9, 2015

https://doi.org/10.1287/mksc.2015.0909

The Strategic Role of Exchange Promotions

Pages:93–112

Published Online:January 28, 2016

https://doi.org/10.1287/mksc.2015.0955

Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition

Pages:113–127

Published Online:June 30, 2015

https://doi.org/10.1287/mksc.2015.0918

Turf Wars: Product Line Strategies in Competitive Markets

Pages:128–141

Published Online:September 22, 2015

https://doi.org/10.1287/mksc.2015.0945

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Pages:142–157

Published Online:January 28, 2016

https://doi.org/10.1287/mksc.2015.0961

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Pages:158–181

Published Online:August 17, 2015

https://doi.org/10.1287/mksc.2015.0925

An Analysis and Visualization Methodology for Identifying and Testing Market Structure

Pages:182–197

Published Online:January 28, 2016

https://doi.org/10.1287/mksc.2015.0958

Focus On Authors

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:January 28, 2016

https://doi.org/10.1287/mksc.2016.eb.v351

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