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Invited Editorial
Free Access
Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History
Pages:779–786
Published Online:September 29, 2015
Special Section: 2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Free Access
2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Pages:787–788
Published Online:November 19, 2015
Practice Prize Papers
Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Pages:789–803
Published Online:October 5, 2015
Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
Pages:804–814
Published Online:September 3, 2015
Open Access
Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
Pages:815–824
Published Online:October 14, 2015
Research Articles
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India
Pages:825–842
Published Online:September 18, 2015
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
Pages:897–905
Published Online:July 23, 2015
Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis
Pages:906–921
Published Online:September 15, 2015
