Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History
Published Online:29 Sep 2015https://doi.org/10.1287/mksc.2015.0957
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Volume 34, Issue 6
November-December 2015
Pages 779-925
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- Published Online:September 29, 2015
Copyright © 2015, INFORMS
Cite as
B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford (2015) Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History. Marketing Science 34(6):779-786.
https://doi.org/10.1287/mksc.2015.0957
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