Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Published Online:5 Oct 2015https://doi.org/10.1287/mksc.2015.0943
- Cited by
- 13 January 2026 | Journal of Regulatory Economics, Vol. 69, No. 1
- 24 July 2023 | Risks, Vol. 11, No. 7
- 16 April 2020 | Journal of Marketing Management, Vol. 36, No. 3-4
- 1 February 2017 | Journal of the Academy of Marketing Science, Vol. 45, No. 2
- 11 May 2016 | Journal of Business Economics, Vol. 87, No. 2
Volume 34, Issue 6
November-December 2015
Pages 779-925
Article Information
Supplemental Material
Metrics
Information
- Received:August 15, 2014
- Accepted:February 17, 2015
- Published Online:October 05, 2015
Copyright © 2015, INFORMS
Cite as
Martin Natter, Ana-Marija Ozimec, Ju-Young Kim (2015) Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science 34(6):789-803.
https://doi.org/10.1287/mksc.2015.0943
Keywords
