Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
Published Online:14 Oct 2015https://doi.org/10.1287/mksc.2015.0954
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Volume 34, Issue 6
November-December 2015
Pages 779-925
Article Information
Supplemental Material
Metrics
Information
- Received:September 25, 2014
- Accepted:June 22, 2015
- Published Online:October 14, 2015
Copyright © 2015, INFORMS
Cite as
Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan (2015) Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Marketing Science 34(6):815-824.
https://doi.org/10.1287/mksc.2015.0954
Keywords
