Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
Published Online:23 Jul 2015https://doi.org/10.1287/mksc.2015.0931
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Volume 34, Issue 6
November-December 2015
Pages 779-925
Article Information
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- Received:April 26, 2013
- Accepted:April 15, 2015
- Published Online:July 23, 2015
Copyright © 2015, INFORMS
Cite as
Shijie Lu, Yi Zhu, Anthony Dukes (2015) Position Auctions with Budget Constraints: Implications for Advertisers and Publishers. Marketing Science 34(6):897-905.
https://doi.org/10.1287/mksc.2015.0931
Keywords
