Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis
Published Online:15 Sep 2015https://doi.org/10.1287/mksc.2015.0944
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mksc.2015.0944-sm-appendix.pdf (74 KB)
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Volume 34, Issue 6
November-December 2015
Pages 779-925
Article Information
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- Received:December 24, 2012
- Accepted:June 18, 2015
- Published Online:September 15, 2015
Copyright © 2015, INFORMS
Cite as
Chunhua Wu (2015) Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis. Marketing Science 34(6):906-921.
https://doi.org/10.1287/mksc.2015.0944
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