Focus On Authors
Peter J. Danaher (“Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia”) is a professor of marketing and econometrics at Monash University. Formerly, he was the Coles Myer Chair of Marketing and Retailing at the Melbourne Business School, and was previously at the University of Auckland. He has held visiting positions at the London Business School, the Wharton School, New York University, and the Massachusetts Institute of Technology. He is an area editor for the Journal of Marketing Research and the Journal of Marketing, and also serves on the editorial boards of Marketing Science, International Journal of Research in Marketing, and the Journal of Service Research. His primary research interests are media exposure distributions, advertising effectiveness, television audience measurement and behavior, Internet usage behavior, customer satisfaction measurement, and forecasting and sample surveys, resulting in many publications in journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Service Research, Journal of Advertising Research, Journal of the American Statistical Association, Journal of Retailing, Journal of Business and Economic Statistics, and the American Statistician.
Naveen Donthu (“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium”) is a Distinguished University Professor, Katherine S. Bernhardt Research Professor and Chair of the Marketing Department at Georgia State University. His expertise is in marketing research, consumer research, advertising, cross-cultural issues, branding, and online consumer behavior. He has published over 80 research papers in leading marketing and advertising journals. He has received several awards for his outstanding teaching and also served on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Interactive Marketing, Journal of Service Research, and Journal of Business Research.
Anthony Dukes (“Position Auctions with Budget Constraints: Implications for Advertisers and Publishers”) is an associate professor of marketing in the Marshall School of Business, University of Southern California. He received a Ph.D. in economics from the University of Pittsburgh. His research focuses on the economics of marketing strategies, particularly as it applies to pricing, retail channels, and commercial media and has appeared in the Journal of Marketing Research, Marketing Science, Management Science, and other leading academic journals. He currently serves as associate editor at Marketing Science and Quantitative Marketing and Economics and is on the editorial review board of the Journal of Marketing.
Benjamin R. Handel (“Robust New Product Pricing”) is an assistant professor of economics at the University of California at Berkeley. He holds a bachelor degree in economics from Princeton University and a Ph.D. in economics from Northwestern University. His current research projects focus on issues related to firm pricing and consumer decision-making, with an emphasis on health care markets. His work has been published in the American Economic Review, Econometrica, and the Journal of Econometrics.
Ju-Young Kim (“ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites”) is a professor of service management at the Karlsruhe Institute for Technology. She holds a degree in business administration and a Ph.D. in marketing from Goethe University Frankfurt. Her research focuses on practical issues related to pricing, online marketing, and innovation. Her research has been published in journals like Journal of Marketing, International Journal of Research in Marketing, and Marketing Letters.
V. Kumar (“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium”) is the Regents’ Professor, Richard and Susan Lenny Distinguished Chair, and Professor of Marketing, and Executive Director, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University; Chang Jiang Scholar, Huazhong University of Science and Technology; and Lee Kong Chian Fellow, Singapore Management University. He has been recognized with 12 lifetime achievement awards in marketing strategy, inter-organizational issues, retailing, business to business marketing, and marketing research from the American Marketing Association, Academy of Marketing Science, Marketing EDGE, and other professional organizations and universities worldwide. His books include Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Profitable Customer Engagement, Statistical Methods in CRM, and International Marketing Research. He has led the marketing science to marketing practice initiative at the ISMS and has worked with global Fortune 1000 firms including IBM, P&G, Prudential, ING, HSBC, ICICI, and Polo Ralph Lauren to maximize their profits; he spends his free time visiting business leaders to identify challenging problems to solve; he plays tennis and basketball to relieve his stress arising out of being in academics. He has been chosen as a Legend in Marketing where his work is published in a 10 volume encyclopedia with commentaries from scholars worldwide; and is the Editor-in-Chief of the Journal of Marketing.
Shijie Lu (“Position Auctions with Budget Constraints: Implications for Advertisers and Publishers”) is an assistant professor of marketing in the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He received a B.S. in mathematics and a B.A. in economics from Peking University, and an M.A. in economics and a Ph.D. in business administration from the University of Southern California. His recent projects focus on the interactions between consumers, advertisers, and publishers in online advertising markets. His work has appeared in Marketing Science.
Nitin Mehta (“A Flexible Yet Globally Regular Multigood Demand System”) is an associate professor of marketing at the Rotman School of Management, University of Toronto. He received his Ph.D. from Carnegie Mellon University. His research interests are econometric modeling of consumer’s search behavior, econometric modeling of behavioral phenomena (memory, confirmatory bias, cognitive dissonance) on brand choices, and econometric modeling of consumer’s brand choice/purchase incidence/quantity decisions for single/multiple product categories.
Kanishka Misra (“Robust New Product Pricing”) is an assistant professor of marketing at the Ross School of Business, University of Michigan. He holds a bachelor’s degree in mathematics from the University of Cambridge and a Ph.D. in marketing from Northwestern University. His current research projects focus on issues related to pricing and public policy. His work has been published in Marketing Science, Journal of Econometrics, American Economic Journal: Macroeconomics, Psychological Science, and Economic Letters.
B. P. S. Murthi (“A Descriptive Analysis of Publications in Marketing Science Over Its History”) is a professor of marketing in the Naveen Jindal School of Management at the University of Texas at Dallas. He obtained his Ph.D. from Carnegie Mellon University. His research uses quantitative analysis to address issues in consumer promotions, customer relationship management, and personalization on the Internet. His research has been published in journals such as Marketing Science, Journal of Marketing Research, Management Science, Strategic Management Journal, and Journal of Business; he serves on the editorial board of Journal of Interactive Marketing and Review of Marketing Science and is an ad hoc reviewer for Marketing Science, Journal of Marketing Research, and Management Science. He has served as the president of the e-business forum of INFORMS and has been the newsletter editor for ISMS for three years.
Vishal Narayan (“Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India”) is an assistant professor of marketing at the NUS Business School. He received his Ph.D. from New York University and was an assistant professor at the Johnson Graduate School of Management at Cornell University. His research aims to understand how social interactions and collaborations affect market outcomes. His current work is focused on studying marketing problems unique to emerging markets. He applies Bayesian econometric methods to study consumer and firm behavior.
Martin Natter (“ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites”) is the Hans Strothoff Chair of Retailing at Goethe University Frankfurt. He holds a Master in MIS from the University of Vienna and a doctorate from Vienna University of Economics and Business Administration. He is interested in retailing, pricing, and targeting, and he is director of Goethe’s Incubator. His research has appeared in leading scientific journals such as Marketing Science, Management Science, and Journal of Marketing.
Ana-Marija Ozimec (“ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites”) is an in-house consultant at the second largest green electricity provider in Germany, HSE AG. She received her Ph.D. from Goethe University Frankfurt. Her fields of responsibility are data mining, sales controlling, and sales optimization. Previously, she worked as an online business developer for one of the largest German online-shops (neckermann.de). Her research has been published in Journal of Marketing.
Rohan Raghavan (“Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia”) is a principal consultant within the growth analytics team at Forethought. He holds a B.E. (Hons) from the University of Auckland and a MEngSc (Res) from Monash University. At Forethought, he has championed the development and application of innovative marketing science methods to generate rich insights for complex business problems. His interests lie in segmentation, predictive analytics, and multivariate statistical modeling.
Ram C. Rao (“A Descriptive Analysis of Publications in Marketing Science Over Its History”) is the Founders Professor and professor of marketing at the University of Texas at Dallas, Naveen Jindal School of Management. He is also a regular visitor at the Indian School of Business where he offers an MBA elective on retailing. His research has led to the development of a game-theoretic foundation for analyzing retailing strategies such as everyday low prices and hi-lo strategies, double coupons, assortment, unadvertised specials, private label sourcing, equilibrium promotions under stockpiling, and loyalty programs. Current research investigates the effectiveness of banner ads in digital media, optimal advertising in the presence of social networks, daily deal platform strategies, and product pre-announcements; his primary teaching interest is competitive marketing strategy. He is a founding editor of the Review of Marketing Science, serves on the editorial boards of Marketing Science and Journal of Marketing Research, and advisory boards of Quantitative Marketing and Economics and the marketing research network.
Vithala R. Rao (“Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India”) is the Deane Malott Professor of Management and professor of marketing and quantitative methods, Johnson Graduate School of Management, Cornell University. He holds a Ph.D. in applied economics/marketing from the Wharton School of the University of Pennsylvania. He has published more than 100 papers on topics including conjoint analysis and multidimensional scaling, pricing, bundle design, brand equity, market structure, corporate acquisition, and linking branding strategies to financial performance; his current work includes peer influence, competitive bundling, dynamic attribute trade-offs, and trade promotions. He has received several awards, including the 2008 Charles Coolidge Parlin Marketing Research Award, presented by the American Marketing Association and the American Marketing Association Foundation, recognizing his “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.” He is a fellow of the INFORMS Society for Marketing Science.
Brian T. Ratchford (“A Descriptive Analysis of Publications in Marketing Science Over Its History”) has been the Charles and Nancy Davidson Professor of Marketing, University of Texas at Dallas; previously he was Pepsico Chair in Consumer Research, University of Maryland, and also held various academic positions at the State University of New York at Buffalo. He has MBA and Ph.D. degrees from the University of Rochester. His research interests are in economics applied to the study of consumer behavior, information economics, marketing productivity, marketing research, and e-commerce. He has published over 80 articles in marketing and related fields, including articles in Marketing Science, Management Science, Journal of Consumer Research, and Journal of Marketing Research; he was Editor-in-Chief of Marketing Science from 1998-2001, and is currently on the advisory editorial board of Marketing Science; he is an editor of Journal of Interactive Marketing. He was named a fellow of the INFORMS Society for Marketing Science in 2013.
John H. Roberts (“Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia”) is a professor of marketing at the University of New South Wales. He has won the American Marketing Association’s John Howard, William O’Dell, and ART Forum Best Paper Awards, and he has been a finalist for both the John D. C. Little Award and the ISMS-MSI Gary L. Lilien Practice Award three times. He was an intelligence officer in the Royal Australian Air Force, on the executive committee of the Second Australian University Arts Council, Telstra’s market planning director, a first grade and intervarsity rugby player, convenor of Australian University Chess, and founder and chairman of Marketing Insights.
Ken Roberts (“Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia”) is the chief executive officer of Forethought. He is a former associate professor in marketing research at the Melbourne Business School. He has a B.Bus. in marketing and an MBA from the Melbourne Business School. His current research focus is helping organizations achieve growth in margin, share, and category through gain and retain modeling.
Carey Rountree (“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium”) is a senior vice president (sales and marketing) at the Georgia Aquarium. He received his B.S. in political science from Georgia Southern University. He has served multiple firms such as the Atlanta Convention and Visitors Bureau, Marriott, and Marriott International at senior management level positions.
Amalesh Sharma (“Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium”) is a doctoral student at Georgia State University. He received his B.S. in physics from Delhi University, and a PGDM in marketing from ITM Business School, Mumbai. He has worked in fast-moving consumer goods, banking, and financial sectors in India. His research interest is in empirical marketing strategy, where he solves business problems using econometric and structural models.
Woochoel Shin (“Keyword Search Advertising and Limited Budgets”) is an assistant professor of marketing, at the Warrington College of Business Administration, University of Florida. He received his Ph.D. from the Fuqua School of Business, Duke University. His research interests include competitive strategies in online advertising and competitive product policy. His work on these topics has been published in Marketing Science, Management Science, and the Journal of Marketing Research.
K. Sudhir (“Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India”) is the James L. Frank Professor of Marketing, Private Enterprise and Management and Director of the China India Insights Program at the Yale School of Management; he also holds a secondary appointment at Yale’s Department of Economics; he leads the quantitative academic–industry research partnerships with various Fortune 500 firms at the Yale Center for Customer Insights. He received his Ph.D. from Cornell University and was an assistant professor at New York University’s Stern School. Although his primary contributions are in the structural empirical industrial organization literature in marketing, his research spans a range of substantive topics and methodological approaches; substantively, he is currently pursuing a research agenda on emerging markets. His papers have received the John D. C. Little Award, the Frank M. Bass Award, and the Don Lehmann Award, and have been finalists/honorable mentions for the Paul Green, Dick Wittink, and International Journal of Research in Marketing best paper awards. Two of his papers were nominated to the final 10 for the INFORMS Society for Marketing Science Long-Term Impact Award from 2009 to 2011.
Chunhua Wu (“Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis”) is an assistant professor of marketing and behavioral science at the Sauder School of Business, University of British Columbia. He received his doctoral degree from Olin Business School, Washington University in St. Louis. His recent research focuses on online advertising networks, e-commerce markets, online and offline price competition, and the impact of mobile apps. His research has appeared in Marketing Science.
Yi Zhu (“Position Auctions with Budget Constraints: Implications for Advertisers and Publishers”) is an assistant professor of marketing in the Carlson School of Management, University of Minnesota, Twin Cities. He worked as a consultant at Shanghai Investment Consulting Corporation before he received his Ph.D. in business administration from the University of Southern California. His research interests lie mainly in industrial organization and its application in marketing, auctions, and advertising. His papers on click fraud, hybrid advertising auctions, television advertising, and media slant have been published in Marketing Science, Management Science, Journal of Marketing Research, and International Journal of Research in Marketing.
