Research Articles

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Pages:627–645

Published Online:May 27, 2015

https://doi.org/10.1287/mksc.2015.0912

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination

Pages:646–668

Published Online:September 17, 2015

https://doi.org/10.1287/mksc.2015.0942

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Pages:669–688

Published Online:July 31, 2015

https://doi.org/10.1287/mksc.2015.0930

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels

Pages:689–701

Published Online:July 31, 2015

https://doi.org/10.1287/mksc.2015.0924

Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management

Pages:702–721

Published Online:September 17, 2015

https://doi.org/10.1287/mksc.2015.0939

Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel

Pages:722–738

Published Online:June 15, 2015

https://doi.org/10.1287/mksc.2015.0922

The Economic Value of Online Reviews

Pages:739–754

Published Online:September 17, 2015

https://doi.org/10.1287/mksc.2015.0926

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies

Pages:755–774

Published Online:September 17, 2015

https://doi.org/10.1287/mksc.2015.0936

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