The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
Published Online:27 May 2015https://doi.org/10.1287/mksc.2015.0912
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Volume 34, Issue 5
September-October 2015
Pages 627-777
Article Information
Supplemental Material
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- Received:November 06, 2012
- Accepted:January 27, 2015
- Published Online:May 27, 2015
Copyright © 2015, INFORMS
Cite as
Liye Ma, Baohong Sun, Sunder Kekre (2015) The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter. Marketing Science 34(5):627-645.
https://doi.org/10.1287/mksc.2015.0912
Keywords
