Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier
Alexander Bleier
[email protected]
Carroll School of Management, Boston College, Chestnut Hill, Massachusetts 02467
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,
Maik Eisenbeiss
Maik Eisenbeiss
[email protected]
University of Bremen, 28359 Bremen, Germany
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Alexander Bleier

Alexander Bleier

[email protected]

Carroll School of Management, Boston College, Chestnut Hill, Massachusetts 02467

Search for more papers by this author

,

Maik Eisenbeiss

Maik Eisenbeiss

[email protected]

University of Bremen, 28359 Bremen, Germany

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Published Online:31 Jul 2015https://doi.org/10.1287/mksc.2015.0930

Supplemental Material

mksc.2015.0930-sm-web_appendix.pdf (94 KB)

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cover image Marketing Science

Volume 34, Issue 5

September-October 2015

Pages 627-777

Article Information

Supplemental Material

Metrics

Information

Received:July 17, 2012
Accepted:March 28, 2015
Published Online:July 31, 2015

Copyright © 2015, INFORMS

Cite as

Alexander Bleier, Maik Eisenbeiss (2015) Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. Marketing Science 34(5):669-688.

https://doi.org/10.1287/mksc.2015.0930

Keywords