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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Special Section: Marketing Science in Emerging Markets

Editorial—Marketing Science in Emerging Markets

Pages:473–479

Published Online:July 21, 2015

https://doi.org/10.1287/mksc.2015.0934

Preview Abstract
Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh

Pages:480–499

Published Online:April 21, 2014

https://doi.org/10.1287/mksc.2014.0845

Preview Abstract
The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption

Pages:500–521

Published Online:May 29, 2015

https://doi.org/10.1287/mksc.2015.0921

Preview Abstract
Untangling Searchable and Experiential Quality Responses to Counterfeits

Pages:522–538

Published Online:September 22, 2014

https://doi.org/10.1287/mksc.2014.0867

Preview Abstract
Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?

Pages:539–554

Published Online:April 21, 2015

https://doi.org/10.1287/mksc.2014.0895

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Regular Articles

The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk

Pages:555–572

Published Online:May 28, 2015

https://doi.org/10.1287/mksc.2015.0913

Preview Abstract
Social Learning in Networks of Friends versus Strangers

Pages:573–589

Published Online:April 7, 2015

https://doi.org/10.1287/mksc.2015.0902

Preview Abstract
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence

Pages:590–605

Published Online:March 26, 2015

https://doi.org/10.1287/mksc.2015.0906

Preview Abstract
Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising

Pages:606–623

Published Online:April 9, 2015

https://doi.org/10.1287/mksc.2015.0903

Preview Abstract

Focus On Authors

Free Access
Focus On Authors

Pages:624–626

Published Online:July 21, 2015

https://doi.org/10.1287/mksc.2015.0935

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