Focus On Authors

Tat Y. Chan (“Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising”) is an associate professor of marketing at the Olin Business School, Washington University in St. Louis. He received a Ph.D. in economics from Yale University. His research interests are in empirical modeling consumer choice and firm competition using econometric methodologies. He has conducted various research projects in the domain of economics and marketing. His research has been published in top journals such as the Journal of Political Economy, RAND Journal of Economics, Marketing Science, Journal of Marketing Research, and Management Science.

Yubo Chen (“Social Learning in Networks of Friends versus Strangers”) is a professor, Assistant Dean on Faculty Recruitment, and Deputy Chair of the Marketing Department at the School of Economics and Management, Tsinghua University. He received his Ph.D. in marketing from the University of Florida, and was a tenured professor at Eller College of Management, University of Arizona. His research focuses on social interactions and social media, and business innovation in an interconnected world. His research has won many awards including the Frank Bass Best Paper Award Finalist, MSI/Paul H. Root Award Finalist, and Journal of Interactive Marketing Best Paper Award. He is a recipient of the National Science Fund for Distinguished Young Scholars from the National Natural Science Foundation of China.

Yuxin Chen (“Untangling Searchable and Experiential Quality Responses to Counterfeits”) is the Global Network Distinguished Professor of Business at NYU Shanghai, with an affiliation with New York University Stern Marketing. He received his B.S. in physics from Fudan University, a MSBA and a Ph.D. in marketing from Washington University in St. Louis; he also studied computer science in the Graduate School of Zhejiang University. Before joining NYU Shanghai, he taught at Kellogg School of Management at Northwestern University and Stern School of Business at New York University. His primary research areas include data-driven marketing, Internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, and behavioral economics. His research has appeared in journals such as the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics; he serves as associate editor at the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics.

Marcus Cunha Jr. (“Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”) is an associate professor of marketing at the Terry College of Business at the University of Georgia. His research focuses on learning, memory, perception, and consumer information processing investigating issues in pricing, branding, and competition. He currently serves on the editorial boards of the Journal of Consumer Research and Journal of Consumer Psychology. His research has been published in premier research journals both in marketing and psychology such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Psychology: Learning, Memory, and Cognition, and Cognitive Science.

Qiang Gong (“Untangling Searchable and Experiential Quality Responses to Counterfeits”) is the professor and Dean of Wenlan School of Business, Zhongnan University of Economics and Law. He obtained his Ph.D. in managerial economics and strategy from the Kellogg School of Management, Northwestern University. Previously, he was at Peking University and Southwestern University of Finance and Economics. He has published widely and is an expert in industrial organization and institutional economics with a focus on China.

Niket Jindal (“The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk”) is a marketing Ph.D. student at the McCombs School of Business, University of Texas at Austin. He received his B.S. in electrical engineering from the University of Illinois at Urbana–Champaign, M.S. in electrical engineering from Columbia University, and MBA from Northwestern University. He will be joining the faculty at the Kelley School of Business, Indiana University.

Yong Liu (“Social Learning in Networks of Friends versus Strangers”) is an associate professor of marketing and Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management, University of Arizona. He received his Ph.D. in marketing from the University of British Columbia. His research focuses on models of social interactions and influence, media, and entertainment markets, especially the motion picture industry, competitive strategies for business and nonprofit organizations, and managing product-harm crisis. He teaches marketing and innovation in graduate and executive education courses, and has won the Executive MBA Outstanding Module Award. He was a Marketing Science Institute Young Scholar, and currently serves as an associate editor for the Journal of Retailing and an editorial board member for Marketing Science.

Leigh McAlister (“The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk”) is the Ed and Molly Smith Chair in Business Administration at the McCombs School of Business, University of Texas at Austin. She received her Ph.D. from Stanford University and served on the faculties of the University of Washington and the Massachusetts Institute of Technology before joining the University of Texas at Austin. Long associated with the Marketing Science Institute, she served there most recently as executive director.

Grant Miller (“Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh”) is an associate professor of medicine at the Stanford School of Medicine, a core faculty member at the Center for Health Policy/Primary Care and Outcomes Research, and a research associate at the National Bureau of Economic Research. He is also a faculty fellow of the Stanford Center for International Development and a faculty affiliate of the Stanford Center for Latin American Studies. His primary areas of interest are health and development economics and economic demography. His current research focuses broadly on behavioral obstacles to health improvement in developing countries.

A. Mushfiq Mobarak (“Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh”) is an associate professor of economics at the Yale School of Management. He also co-chairs the Urban Services Initiative at the Jameel Poverty Action Lab at the Massachusetts Institute of Technology, and leads the Bangladesh Research Program for the International Growth Centre at the London School of Economics and Oxford University. He has previously worked as an economist at the University of Colorado at Boulder, the World Bank, and at the International Monetary Fund. He is a development economist with interests in environmental issues and has several ongoing research projects in Bangladesh, India, Malawi, and Brazil. He conducts field experiments exploring ways to induce people in developing countries to adopt technologies or behaviors that are likely to be welfare improving.

Laxman Narasimhan (“Editorial: Marketing Science in Emerging Markets”) is the Chief Executive Officer of PepsiCo Latin America Foods, leading PepsiCo’s foods businesses across Latin America. He holds an MBA from the Wharton School. He previously served as the Senior Vice President and Chief Financial Officer of PepsiCo Americas Foods that includes Frito-Lay, Quaker, and PepsiCo’s Latin America Foods; previously, he was a director and location manager of McKinsey’s New Delhi office. At McKinsey, he had responsibility for consumer-facing industries in India, co-led the global consumer and shopper insights practice and research on the emerging market consumer; he had also co-led the global retail knowledge council of McKinsey’s retail practice. He is currently a member of the council on foreign relations, a fellow of the foreign policy association, co-chair of the advisory board of the G20Y conference and an advisory board member of the Jay H. Baker Retailing Center at the Wharton School.

Young-Hoon Park (“Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising”) is the Sung-Whan Suh Professor of Management and associate professor of marketing at the Johnson Graduate School of Management, Cornell University. He holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania. His primary research emphasizes the development of methods for improving marketing decisions. His research has appeared in leading marketing, management, and statistics journals, such as the Journal of Marketing Research, Management Science, Marketing Science, and Journal of the Royal Statistical Society: Series A.

Yi Qian (“Untangling Searchable and Experiential Quality Responses to Counterfeits”) is an assistant professor of marketing at the Kellogg School of Management. She obtained her A.B. in economics, A.M. in statistics, and Ph.D. in economics all from Harvard University. She has received the Emerald Citation of Excellence, Kraft Research Professorship, and several Best Paper Awards for her research. She was also voted by the full-time MBA students to receive the Kellogg Faculty Impact Award for her teachings in marketing research.

Julian K. Saint Clair (“Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”) is an assistant professor of marketing at Loyola Marymount University. An AMA Sheth Consortium Fellow and recent Ph.D. graduate from the University of Washington’s Michael G. Foster School of Business, he has been recognized by the Ph.D. Project, AMA Foundation, and the National Black MBA Association for academic excellence. His research focuses on consumer self-concept and information processing as drivers of branding and advertising response, judgment, and decision making. His work has appeared in the proceedings of premier consumer psychology conferences including Society for Consumer Psychology and the Association for Consumer Research.

Jeffrey D. Shulman (“Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”) is an associate professor of marketing and Michael G. Foster faculty fellow at the Michael G. Foster School of Business at the University of Washington. His research is focused in the areas of pricing, product returns, and decisions under uncertainty and has appeared in Marketing Science, Management Science, Journal of Consumer Research, Quantitative Marketing & Economics, and Manufacturing & Service OperationsManagement. He serves on the editorial board of Marketing Science and as a senior editor at Production and Operations Management Journal. He is indebted to his parents, his brother Darren, his wife Stephanie, and their two lovely daughters Olivia and Audrey for all their love, support, humor, and wisdom.

Kannan Srinivasan (“Editorial: Marketing Science in Emerging Markets”) is the H.J. Heinz II Professor of Management, Marketing, and Information Systems at the Tepper School of Business at Carnegie Mellon University. He has published over 60 papers in leading business, marketing and statistics journals. He holds six patents. He has served in several editorial roles in leading business journals.

K. Sudhir (“Editorial: Marketing Science in Emerging Markets; The Peter Pan Syndrome in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption”) is the James L. Frank Professor of Marketing, Private Enterprise and Management and Director of the China India Insights Program at the Yale School of Management; he also has a secondary appointment in the Yale economics department; he leads the quantitative academic-industry research partnerships at the Yale Center for Customer Insights. He received his Ph.D. from Cornell University and was an assistant professor at New York University’s Stern School. While his primary contributions are in the structural empirical industrial organization literature in marketing, his research spans a range of substantive topics and methodological approaches; substantively, he is currently pursuing a research agenda on emerging markets. His papers have received the Little Award, the Bass Award, and the Lehmann Award; and have been finalists/honorable mentions for the Green, Wittink, International Journal of Research in Marketing Best Paper and the INFORMS Society for Marketing Science Long-Term Impact Awards. He currently serves as senior editor at Marketing Science; he has previously served as an associate editor at Marketing Science, Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics and on the editorial boards of the Journal of Marketing and Journal of Retailing.

Debabrata Talukdar (“The Peter Pan Syndrome in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption”) is a professor of marketing at the State University of New York at Buffalo. He received his Ph.D. in marketing and applied economics from the University of Rochester and also holds Master’s degrees in operations research from the University of Rochester and in international development from the Massachusetts Institute of Technology. Before returning to academia, he worked at multinational organizations in both private and public sectors. His primary research interests lie with quantitative modeling and empirical analyses of issues related to economic development and marketing of “private” and “public” goods in economies. His research works have been published extensively in various leading journals in the areas of economic development and marketing.

Jurui Zhang (“Social Learning in Networks of Friends versus Strangers”) is an assistant professor of marketing at the College of Management, University of Massachusetts Boston. She holds a Ph.D. in business administration from the University of Arizona and a B.Sc. from Huazhong University of Science and Technology. Her research focuses on models of social interactions, social network analysis, innovation, and third-party information.

Kaifu Zhang (“Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?) is an assistant professor of marketing at the Tepper School of Business, Carnegie Mellon University. He holds a Ph.D. from INSEAD, France. Prior to joining Carnegie Mellon University, he taught at the Cheung Kong Graduate School of Business in China. His research interests include two-sided markets, user-generated content, e-commerce, and issues broadly related to emerging markets.