Social Learning in Networks of Friends versus Strangers

Jurui Zhang
Jurui Zhang
[email protected]
College of Management, University of Massachusetts Boston, Boston, Massachusetts 02125
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,
Yong Liu
Yong Liu
[email protected]
Eller College of Management, University of Arizona, Tucson, Arizona 85721
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,
Yubo Chen
Yubo Chen
[email protected]
School of Economics and Management, Tsinghua University, 100084 Beijing, China
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Jurui Zhang

[email protected]

College of Management, University of Massachusetts Boston, Boston, Massachusetts 02125

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Yong Liu

[email protected]

Eller College of Management, University of Arizona, Tucson, Arizona 85721

Search for more papers by this author

Yubo Chen

[email protected]

School of Economics and Management, Tsinghua University, 100084 Beijing, China

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Published Online:7 Apr 2015https://doi.org/10.1287/mksc.2015.0902

Supplemental Material

mksc.2015.0902-sm-online-appendix.pdf (268 KB)

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Volume 34, Issue 4

Special Section: Marketing Science in Emerging Markets

July-August 2015

Pages 473-626

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Received:September 03, 2013
Accepted:December 07, 2014
Published Online:April 07, 2015

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Jurui Zhang, Yong Liu, Yubo Chen (2015) Social Learning in Networks of Friends versus Strangers. Marketing Science 34(4):573-589.

https://doi.org/10.1287/mksc.2015.0902

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