Untangling Searchable and Experiential Quality Responses to Counterfeits
Published Online:22 Sep 2014https://doi.org/10.1287/mksc.2014.0867
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mksc.2014.0867-sm-appendices.pdf (319 KB)
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Volume 34, Issue 4
Special Section: Marketing Science in Emerging Markets
July-August 2015
Pages 473-626
Article Information
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Information
- Received:January 17, 2013
- Accepted:January 25, 2014
- Published Online:September 22, 2014
Copyright © 2015, INFORMS
Cite as
Yi Qian, Qiang Gong, Yuxin Chen (2014) Untangling Searchable and Experiential Quality Responses to Counterfeits. Marketing Science 34(4):522-538.
https://doi.org/10.1287/mksc.2014.0867
Keywords
