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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial—Acknowledging 2014 Marketing Science Contributions

Pages:309–310

Published Online:May 18, 2015

https://doi.org/10.1287/mksc.2015.0927

Research Articles

Television Advertising and Online Shopping

Pages:311–330

Published Online:February 19, 2015

https://doi.org/10.1287/mksc.2014.0899

Preview Abstract
Product and Pricing Decisions in Crowdfunding

Pages:331–345

Published Online:January 28, 2015

https://doi.org/10.1287/mksc.2014.0900

Preview Abstract
Construction of Heterogeneous Conjoint Choice Designs: A New Approach

Pages:346–366

Published Online:March 19, 2015

https://doi.org/10.1287/mksc.2014.0897

Preview Abstract
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Pages:367–387

Published Online:February 4, 2015

https://doi.org/10.1287/mksc.2014.0890

Preview Abstract
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Pages:388–407

Published Online:March 19, 2015

https://doi.org/10.1287/mksc.2014.0893

Preview Abstract
Social Contagion in New Product Trial and Repeat

Pages:408–429

Published Online:January 19, 2015

https://doi.org/10.1287/mksc.2014.0888

Preview Abstract
Online Content Pricing: Purchase and Rental Markets

Pages:430–451

Published Online:March 19, 2015

https://doi.org/10.1287/mksc.2014.0896

Preview Abstract
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes

Pages:452–470

Published Online:January 6, 2015

https://doi.org/10.1287/mksc.2014.0885

Preview Abstract

Focus On Authors

Free Access
Focus On Authors

Pages:471–472

Published Online:May 18, 2015

https://doi.org/10.1287/mksc.2015.0928

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