Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Puneet Manchanda
Puneet Manchanda
[email protected]
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
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,
Grant Packard
Grant Packard
[email protected]
Laurier School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario N2L 3C5, Canada
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,
Adithya Pattabhiramaiah
Adithya Pattabhiramaiah
[email protected]
Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30332
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Puneet Manchanda

[email protected]

Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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Grant Packard

[email protected]

Laurier School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario N2L 3C5, Canada

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Adithya Pattabhiramaiah

[email protected]

Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30332

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Published Online:4 Feb 2015https://doi.org/10.1287/mksc.2014.0890

Supplemental Material

mksc.2014.0890-sm-onlineappendix.pdf (216 KB)

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Volume 34, Issue 3

May-June 2015

Pages 309-472

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Received:January 12, 2012
Accepted:September 22, 2014
Published Online:February 04, 2015

Cite as

Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah (2015) Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community. Marketing Science 34(3):367-387.

https://doi.org/10.1287/mksc.2014.0890

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Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

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Volume 34, Issue 3

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