Social Contagion in New Product Trial and Repeat

Raghuram Iyengar
Raghuram Iyengar
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104
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,
Christophe Van den Bulte
Christophe Van den Bulte
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104
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,
Jae Young Lee
Jae Young Lee
[email protected]
School of Business, Yonsei University, Seoul 120-749, Republic of Korea
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Raghuram Iyengar

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104

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Christophe Van den Bulte

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, 19104

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Jae Young Lee

[email protected]

School of Business, Yonsei University, Seoul 120-749, Republic of Korea

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Published Online:19 Jan 2015https://doi.org/10.1287/mksc.2014.0888

Supplemental Material

mksc.2014.0888-sm-social_contagion_in_new_product_trial_versus_repeat_(2014-08-25)_webappendix.pdf (263 KB)

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Volume 34, Issue 3

May-June 2015

Pages 309-472

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Received:April 02, 2013
Accepted:August 23, 2014
Published Online:January 19, 2015

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Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee (2015) Social Contagion in New Product Trial and Repeat. Marketing Science 34(3):408-429.

https://doi.org/10.1287/mksc.2014.0888

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Social Contagion in New Product Trial and Repeat

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