Editorial—Acknowledging 2014 Marketing Science Contributions

As in previous years, I would like to thankfully acknowledge notable contributions made to Marketing Science during 2014.

In 2014, we introduced a new editorial structure in which senior editors make all editorial decisions for the papers assigned to them. Our inaugural set of senior editors—Fred Feinberg, Ganesh Iyer, K. Sudhir, and Russ Winer—helped us successfully launch the new structure. A big reason for the success has been their willingness to offer and accept constructive suggestions for improving our processes. I thank them and Peter Rossi, who joined the team of senior editors later, also for managing the review process with admirable expertise and diligence.

The new structure also meant a process of learning and some adjustments for our associate editors (AEs) and reviewers. During 2014, we benefited from outstanding work by 341 reviewers, 62 regular and guest associate editors, and 15 guest editors-in-chief.¹ The high quality of Marketing Science publications and the journal’s reputation as the premier quantitative journal in marketing depend on the expertise and efforts of these scholars. Table 1 lists a subset of our regular and guest associate editors who completed the most reports or had the fastest turnaround times during 2014.

Table 1: Top 20 Associate Editors for 2014

Table 2 lists our editorial board members and ad hoc reviewers who completed the most reviews or provided the fastest turnaround times.

Table 2: Top 25 Reviewers for 2014

I also want to thank the authors who submit their papers to Marketing Science; they are among our most important contributors. The journal’s success critically depends on their willingness to send their best work to the journal and work with our review teams throughout the review process.

Our advisory board members, Pradeep Chintagunta, Dominique Hanssens, John Hauser, Jagmohan Raju, Kannan Srinivasan, and Richard Staelin, continue to be a great source of valuable advice and support.

Several scholars have managed our special initiatives. I am happy to note that thanks to the efforts of coeditors K. Sudhir and Kannan Srinivasan, the work on the special section on emerging markets has been completed and the section will appear in print soon. Pradeep Chintagunta, John Hauser, and Dominique Hanssens continued editorial work for the special issue on big data and P. K. Kannan is editing the special section on the Gary Lilien practice prize competition. During 2014, we started issuing press releases for a subset of Marketing Science publications. Special thanks to Gerry Tellis and INFORMS deputy director, communications, Barry List, for working with the authors to develop press release documents.

Our new production editor, Sandor Roberts, our managing editor, Frances Moskwa, INFORMS director of publications, Miranda Walker, and others on the INFORMS team deserve a special mention for all their work in launching the new editorial structure as well as in managing the review and production processes.