Focus On Authors

Brett R. Gordon (“A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes”) is associate professor of marketing at the Kellogg School of Management. He holds a Ph.D. in economics from Carnegie Mellon University. Previously, he was a faculty member at the Columbia Business School. His research focuses on empirical industrial organization, with an emphasis on questions pertaining to pricing, innovation, advertising, dynamic oligopoly, and competitive strategy.

Ming Hu (“Product and Pricing Decisions in Crowdfunding”) is an assistant professor of operations management at the Rotman School of Management, University of Toronto. He received a Master’s degree in applied mathematics from Brown University, and a Ph.D. in operations research from Columbia University. His research explores the interface between operations management and marketing in the context of revenue management, supply chain management, and service operations management. Most recently, he studies operations management in the context of social buying, crowdfunding, crowdsourcing, and two-sided markets. His research has appeared in Management Science, Operations Research, Manufacturing & Service Operations Management, and Production and Operations Management.

Raghuram Iyengar (“Social Contagion in New Product Trial and Repeat”) is an associate professor of marketing at the Wharton School of the University of Pennsylvania. He earned a Bachelor’s in engineering from the Indian Institute of Technology, Kanpur and a Ph.D. in marketing from Columbia University. His research interests are in the areas of pricing and social networks. His research has been published in the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Psychometrika.

Kirthi Kalyanam (“Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach”) is the J. C. Penney Research Professor and Director of the Retail Management Institute at the Leavey School of Business at Santa Clara University. He received his Ph.D. in marketing from Purdue University. His research interests include Internet marketing, customer centric retailing, multichannel marketing and database marketing. He has published in a number of journals including Marketing Science, the Journal of Marketing Research, the Journal of Retailing, and the Journal of Interactive Marketing.

Jae Young Lee (“Social Contagion in New Product Trial and Repeat”) is assistant professor of marketing at Yonsei University. He earned a Bachelor’s in economics from Seoul National University and a Ph.D. in marketing from the Wharton School of the University of Pennsylvania. His research interests are in the areas of social networks and consumer learning. His research has been published in Marketing Science.

Xi Li (“Product and Pricing Decisions in Crowdfunding”) is a Ph.D. student at the Rotman School of Management, University of Toronto. Previously, he was an undergraduate student at Qinghua University majoring in computer science. He is interested in social interaction and behavioral decision making in marketing.

Jura Liaukonyte (“Television Advertising and Online Shopping”) applies economic concepts and game theoretic models to real-world marketing questions in order to gain insights into advertising effectiveness. Her research interests lie in the areas of applied microeconomics, quantitative marketing modeling, empirical demand estimation, and, more specifically, empirical analysis of advertising strategies. Her current research projects analyze the effects of comparative advertising, where a brand’s advertisements explicitly mention its competitor(s), and the interrelatedness of competitors’ demands stemming from such advertising strategies.

Qing Liu (“Construction of Heterogeneous Choice Designs: A New Approach”) is an assistant professor of marketing at the University of Wisconsin–Madison. She received her Ph.D. in statistics from Ohio State University. Her research interests include experimental design, conjoint analysis, consumer choice, Bayesian statistics, and big data analytics. Her research has appeared in journals such as Marketing Science, Quantitative Marketing and Economics, and Statistica Sinica. She received the Best Paper Award for the AMA ART Forum in 2010, and the Junior Researcher Awards for Design and Analysis of Experiments in 2007, 2009, and 2012.

Puneet Manchanda (“Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community”) is the Isadore and Leon Winkelman Professor and professor of marketing at the University of Michigan’s Ross School of Business. He holds a Ph.D. and MPhil in business from Columbia University. His research interests are broad, covering marketing and strategy questions in a wide variety of industries. From a methods point of view, he uses tools from Bayesian econometrics and empirical industrial organization. His recent work has focused on peer effects, digital marketing services, e-commerce, and platforms.

Sridhar Narayanan (“Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach”) is an associate professor of marketing at the Stanford Graduate School of Business. He obtained his Ph.D. in marketing from the University of Chicago. His research interests include online advertising, pharmaceutical marketing, consumer learning, and social interactions. His research has been published in Marketing Science, the Journal of Marketing Research, Quantitative Marketing and Economics, and the Journal of Marketing.

Grant Packard (“Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community”) is an assistant professor of marketing at the Laurier School of Business and Economics at Wilfrid Laurier University. He completed his Ph.D. at the University of Michigan Ross School of Business. His research explores self-presentation, social influence, and social perception in the context of consumer-to-consumer and consumer-to-firm agent interactions. His work leverages experimental, network theory and empirical quantitative methods.

Adithya Pattabhiramaiah (“Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community”) is an assistant professor of marketing at the Scheller College of Business at the Georgia Institute of Technology. He received his Ph.D. in marketing from the University of Michigan. His current research focuses on studying consumer and firm decisions in markets characterized by demand externalities, and social interactions. His dissertation research explored problems pertaining to pricing of information media, specifically print and online newspapers, and was a winner of the 2013 Alden G. Clayton Dissertation Proposal Competition.

Anita Rao (“Online Content Pricing: Purchase and Rental Markets”) is an assistant professor of marketing at the University of Chicago Booth School of Business. She holds a Ph.D. in marketing from Stanford University and a M.S. in transportation engineering from the Massachusetts Institute of Technology. She studies quantitative marketing and empirical industrial organization with specific interests in pricing and product configuration decisions in dynamic contexts. Her current research analyzes how changes brought about by the digital world are shaping online purchase and rental markets.

Mengze Shi (“Product and Pricing Decisions in Crowdfunding”) is an associate professor of marketing at the Rotman School of Management, University of Toronto. He received a Ph.D. in industrial administration from Carnegie Mellon University, and a B.S. from Fudan University. His research has explored the design and effectiveness of many incentive and relationship programs. His recent interests are focused on social and psychological motivations. His past research has appeared in Marketing Science, Management Science, and the Journal of Marketing Research.

Baohong Sun (“A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes”) is the Dean’s Distinguished Chair Professor of Marketing and Associate Dean of Global Programs at the Cheung Kong Graduate School of Business (New York). She develops empirical models to study rational consumer choice, evaluate promotion effect, and measure impact on short-term and long-term sales. Her recent research focuses on studying the economic foundation of consumer networking behavior.

Yihui (Elina) Tang (“Construction of Heterogeneous Choice Designs: A New Approach”) is an assistant professor of marketing at the department of managerial studies, University of Illinois at Chicago. She received her Ph.D. in marketing from the Trulaske College of Business at the University of Missouri. Her research interests include experimental design, media management, and new product development. In 2013, she won the Journal of Interactive Marketing Best Paper Award.

Thales Teixeira (“Television Advertising and Online Shopping”) is an associate professor in the marketing unit at Harvard Business School, where he teaches digital marketing strategy to MBAs, Ph.D.s, and executives. His research domain comprises advertising and the economics of attention, i.e., how to capture and use consumer attention effectively to persuade and build brands. His research has been published at Marketing Science, Journal of Marketing Research, and Harvard Business Review, among others.

Christophe Van den Bulte (“Social Contagion in New Product Trial and Repeat”) is a professor of marketing at the Wharton School of the University of Pennsylvania. He studied applied economics at the University of Antwerp and received his Ph.D. in business administration from Pennsylvania State University. His research focuses on social networks, new product diffusion, and business-to-business marketing. He is an associate editor for Marketing Science, the Journal of Marketing Research,and the International Journal of Research in Marketing.

Kenneth C. Wilbur (“Television Advertising and Online Shopping”) teaches core marketing at the Rady School. He received his M.A. and Ph.D. from the University of Virginia. He produces original, useful research at the intersection of advertising, media, and technology. His work has been published in leading journals, won major awards, influenced practice, and been presented at conferences, universities and companies worldwide. He was a faculty member at the University of Southern California and Duke University prior to joining the University of California, San Diego.