Product and Pricing Decisions in Crowdfunding
Published Online:28 Jan 2015https://doi.org/10.1287/mksc.2014.0900
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Volume 34, Issue 3
May-June 2015
Pages 309-472
Article Information
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- Received:March 06, 2014
- Accepted:November 10, 2014
- Published Online:January 28, 2015
Copyright © 2015, INFORMS
Cite as
Ming Hu, Xi Li, Mengze Shi (2015) Product and Pricing Decisions in Crowdfunding. Marketing Science 34(3):331-345.
https://doi.org/10.1287/mksc.2014.0900
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