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Research Articles
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
Pages:179–194
Published Online:January 13, 2015
Predicting Customer Value Using Clumpiness: From RFM to RFMC
Pages:195–208
Published Online:September 2, 2014
Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small
Pages:209–217
Published Online:March 20, 2015
Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms
Pages:218–234
Published Online:March 20, 2015
Skimming or Penetration? Strategic Dynamic Pricing for New Products
Pages:235–249
Published Online:December 18, 2014
Effect of Customer-Centric Structure on Long-Term Financial Performance
Pages:250–268
Published Online:September 23, 2014
Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
Pages:297–299
Published Online:October 24, 2014
Focus On Authors
Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Free Access
2014 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Pages:303–305
Published Online:March 20, 2015
Call for Nominations
Free Access
Call for Nominations—Editor-in-Chief, Marketing Science
Pages:306–306
Published Online:March 20, 2015
